Gwybodaeth Modiwlau

Module Identifier
MMM2010
Module Title
MEDIA MANAGEMENT
Academic Year
2008/2009
Co-ordinator
Mrs Nerys Fuller-Love
Semester
Intended for use in future years

Course Delivery

Delivery Type Delivery length / details
Lecture 2 hours per week
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment One group assignment 25% One individual assignment 25%  50%
Semester Exam 2 Hours   Two essay type questions from a choice of five or six topics  50%

Learning Outcomes

On completion of the module students should be able to:

  • understand the nature of business and management within the context of media and the arts based businesses
  • develop a strategy for developing and expanding a media based business
The learning outcomes will be linked tot he assessment through a range of projects, which will be part of the continuous assessment and examination for this module. Students will also participate in real life case studies based on media businesses.

Aims

The aim of this module is to provide an introduction to the management of media business. This module will provide the link between the media modules and the management modules on the MSc in Media Management. With the emergence of digital technology providing both new opportunities and increased competition, this module will examine issues such as the impact of technology on strategy as well as financing and expanding the business. The module will focus on management issues concerning the independent television producers and other arts based companies.

The School of Management and Business is committed to developing Media Management both as a teaching and research focus within the Marketing and Enterprise group and also in its wider aims to establish close links withthe local business community. The module will be partly based on material collected as part of an ESRC funded research project into small businesses in the media.

Notes

This module is at CQFW Level 7