Gwybodaeth Modiwlau
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 22 Hours. |
| Seminars / Tutorials | 11 Hours. |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | 50% | |
| Semester Exam | 2 Hours | 50% |
| Supplementary Exam | 2 Hours | 100% |
Learning Outcomes
On successful completion of this module students should be able to:
Identify the concepts, processes and skills required to market goods and services in a small business.
Describe the key requirements of a marketing plan and its implementation.
Design a market research survey for a small business.
Plan and describe the development of new products and services.
Aims
The aim of this module is to introduce marketing topics such as marketing management, marketing strategies within the context of the small business. This module will be taught through the medium of Welsh.
Brief description
This mdoule will introduce the latest theories in the field of Marketing and Marketing Research with particular reference to small businesses and entrepreneurship. This module will offer students the opportunity to research and discuss the topic. During the module there will be an emphasis on the importance of Marketing to small businesses and how to undertake market research.
Content
Strategic Marketing
Consumer Behaviour
Branding
Segmenting the market
Advertising and E-marketing
Developing new products and services
Market Research
Notes
This module is at CQFW Level 7