Gwybodaeth Modiwlau

Module Identifier

MM10520

Module Title

CREATIVE MARKETING

Academic Year

2011/2012

Co-ordinator

Mrs Julie McKeown

Semester

Semester 1

Course Delivery

Delivery Type	Delivery length / details
Lecture	10 lectures
Seminars / Tutorials	5 per student

Assessment

Assessment Type	Assessment length / details	Proportion
Semester Assessment	Attend all client meetings	20%
Semester Assessment	Attend all team meetings and input equally to the team	20%
Semester Assessment	Group presentation to 'client' team including developed product and marketing media	60%
Supplementary Assessment	Individual written launch plan documenting all of the group work for the product with additional personal input. 2500 words plus appendices	100%

Learning Outcomes

On successful completion of this module students should be able to:

* Work successfully in a team environment on complex projects;

* Present their work professionally to a business audience;

* Negotiate and interact well in interview environments;

* Successfully apply marketing theory to marketing issues in order to resolve them;

* Communicate areas of marketing theory and practice to a business audience in a professional manner;

* Analyse market data and resolve complex marketing problems;

* Manage complex marketing projects to deadlines.

Aims

This module introduces students to a real life marketing situation at the beginning of their University career. Working in teams they will gain a set of employability skills and understanding of marketing as a business discipline.

Brief description

Theory learned in the lectures (and those of MM10120) will be applied through teamwork to create and launch a product. Each team is competing to 'win the client's business' - which in reality is the module prize.

Content

Lectures as follows:

1 - Overview of project
2 - Market Research/Planning
3 - Agencies
4 - Product Development and Launch
5 - Branding
6 - Web/digital media
7 - Adverts/PR - Press
8 - Tv/Radio and other media
9 - Budgets and Control
10 - Presentation Skills

Client Meetings

There will be 5 client meetings where the team will meet with the client (Julie McKeown) to ask more questions and show work in progress. These will be around 30 minutes each and must be attended by all team members to get the full marks.

Assessment

This is a team presentation to the client and otheres where each 'agency' team 'pitches' for the work. The winning team win the module prize.

Module Skills

Skills Type	Skills details
Application of Number	Putting together budgets and justifying them, understanding costs of various marketing media - managing those budgets.
Communication	Interviews, teamwork, presentations.
Improving own Learning and Performance	Lectures and application of the theory, research and teamwork, interviews, presentations.
Information Technology	Use of powerpoint, IT design software and background databases for research.
Personal Development and Career planning	Application of marketing theory in a simulated professional environment. Giving confidence at interviews and presenting as well as team work and problem resolution.
Problem solving	Working as a team to design and develop a product and then launch it.
Research skills	In depth market research to justify markets launched in.
Subject Specific Skills	Application and use of marketing theories. Development and launch of product. Market research, media development, marketing budget development, project planning and marketing planning.
Team work	Working in teams to design, develop and launch product then present to client.

Reading List

Recommended Text
Dibb & Simpkin (2009) Marketing Essentials Cengage Learning Primo search Fill Marketing Communications 5th Edition Prentice Hall Primo search

Notes

This module is at CQFW Level 4