Novel Research Technique Supports Tourism Planning

06 May 2014

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SMB Professor of Tourism Brian Garrod's paper, written with Nika Balomenou of the University of Hertfordshire, uses 'volunteer-employed photography' (VEP) to understand tourists' and residents' experiences of living in a busy tourism destination: the tiny city of St David's in Wales.

 

Published in the highly ranked journal, Tourism Management the paper illustrates how visual images can deepen tourism planners' insights into how a destination is used and what features of the destination are valued by different user groups.

 

As such, the paper, accessed here, demonstrates the considerable potential of VEP as a tool of participatory tourism planning.



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