Module Information
Cod y Modiwl
FT10920
Teitl y Modiwl
CYFLWYNIAD I GYFRYNGAU A CHYFATHREBU
Blwyddyn Academaidd
2008/2009
Cyd-gysylltydd y Modiwl
Semester
Bwriedir ar Gyfer Blynyddoedd i Ddod
Staff Eraill sy'n Cyfrannu
Manylion y cyrsiau
Dulliau Asesu
Math o Assessiad | Manylion / Hyd Assessiad | Cyfran |
---|---|---|
Arholiad Semester | 2 Awr | 50% |
Asesiad Semester | One 2500 word written assignment | 50% |
Canlyniadau Dysgu
On completion of this module, students should be able to.
1. Critically evaluate theories of `communication? in relation to given models
2. Identify key theories pertaining to media structure, policy & regulation
3. Locate & reflect upon the special case of the media in Wales
4. Analyse the significance of the media in relation to society and interpersonal communication, using case study examples to offer clear illustration and `impact assessment?
5. Develop general study skills within and through points 1-4
Disgrifiad cryno
This module is designed to offer students a clear and comprehensive introduction to the key issues pertaining to the academic study of media and communication. The module will examine the social impact of media use, with particular emphasis on inter-personal communication, together with a critical overview the evolution of media institutions and technologies.
Focus will be placed on the 'source' of media texts, with careful consideration of media institutions and policy issues relating to regulation. Case studies will offer clear illustration of how the media manifest themselves both generally and in the specific context of Wales. Finally, issues of the interrelations and negotiations between audiences and texts within the sphere of converging media will be questioned.
Focus will be placed on the 'source' of media texts, with careful consideration of media institutions and policy issues relating to regulation. Case studies will offer clear illustration of how the media manifest themselves both generally and in the specific context of Wales. Finally, issues of the interrelations and negotiations between audiences and texts within the sphere of converging media will be questioned.
Cynnwys
Lectures will include the following topics:
- Introduction: Problematising Models of Communication
- Media & Society: Key Theories
- Media Institutions 1: Structures of Power
- Media Institutions 2: The Wales Context
- Case Study 1: Mobile Phone Technologies
- Case Study 2: Internet & On-line Communication
- Case Study 3: Advertising
- Case Study 4: The Press in Wales
- Media Policy Issues: Use, Control & Censorship
- Audience, Text & Media Convergence
Nodau
Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 4