Module Information
Module Identifier
MM31510
Module Title
MARKETING LOGISTICS AND DISTRIBUTION
Academic Year
2008/2009
Co-ordinator
Semester
Intended for use in future years
Mutually Exclusive
IL32610
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 20 Hours. |
| Seminars / Tutorials | 2 Hours. 2 per student |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | 1 piece of coursework | 30% |
| Semester Exam | 2 Hours | 70% |
Learning Outcomes
On completion of this module, students should understand:
i) the concept of customer service and how the logistic and distribution systems deliver service outputs
ii) logistic systems, their components, design and management
iii) how the performance of the logistic and distribution functions can be assessed and the type of remedial measures that can be implemented.
Aims
To familiarise students with the main elements of logistics (ie transportation, storage, standardisation, information, processing), with the creation of an integrated logistics management system, and with distribution structures and their management.
Notes
This module is at CQFW Level 6