Module Information
Module Identifier
MM34810
Module Title
MARKETING RESEARCH:DATA ANALYSIS
Academic Year
2008/2009
Co-ordinator
Semester
Intended for use in future years
Co-Requisite
MM30710
Pre-Requisite
AC10310
Pre-Requisite
AC10410
Pre-Requisite
MM34710
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 16 Hours. |
| Practical | 5 Hours. 5 x 1 hour computing practicals per student |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | one piece | 25% |
| Semester Exam | 2 Hours | 75% |
Learning Outcomes
On successful completion of this module students should be able to:
Objectives
On completion of this module students will be able to:
- Use the SPSS for the processing, presentation and analysis of marketing data relevant to perceptual mapping, market segmentation and targetting.
- Design and carry out marketing research projects related to the above.
- Be familiar with the application in Marketing of statistical mehtods such as crosstabulations, Cluster Analysis, Factor Analysis, Multidimensional Scaling.
Aims
For students to acquire the knowledge and practical skills used in analysing data and producing market research reports. Students will learn to use the SPSS computer software.
Notes
This module is at CQFW Level 6