Module Information
Module Identifier
MM31720
Module Title
MARKETING PSYCHOLOGY AND NEW PRODUCTS INNOVATION
Academic Year
2008/2009
Co-ordinator
Semester
Intended for use in future years
Pre-Requisite
Some marketing knowledge gained via MM31420, MM12510 or MM30710
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Practical | 12 - 15 hours will need to be made available for student presentations |
| Lecture | 22 Hours. |
| Workshop | 3 per student and 2 lab sessions per student |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | One piece of team-based assessed work (5,000 words) | 50% |
| Semester Exam | 1.5 Hours Students must choose two questions from six | 50% |
| Supplementary Exam | Students who cannot sit exams for good reason can sit for Honours in August. Otherwise (eg resits) are at the next available opportunity. |
Learning Outcomes
On successful completion of this module students should be able to:
Brief description
A course that seeks to assist students to understand the psychological processes involved in developing new products, and to use that knowledge as a means to improve the processes of developing new products.
Notes
This module is at CQFW Level 6