Module Information
Module Identifier
BR12720
Module Title
THE TOURISM SYSTEM
Academic Year
2012/2013
Co-ordinator
Semester
Intended for use in future years
Pre-Requisite
Other Staff
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 1 x 1 hour lecture per week |
| Lecture | 6 x 2 hour lectures during semester |
| Other | 3 x 2 hour workshops during semester |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Coursework Assignment linking course material to study tour. Outcomes 2, 5, 6 | 50% |
| Semester Exam | 2 Hours Outcomes 1, 2, 3, 4, 5, 6 | 50% |
| Supplementary Assessment | 2 Hours Examination 50%; Assignment 50%. Students must take elements of assessment equivalent to those that led to failure of the module. | 100% |
Learning Outcomes
On successful completion of this module students should be able to:
1. Outline the structures, operation and organisation of the public, private and voluntary sectors of the tourism industry
2. Explain patterns, characteristics and influences on the demand for tourism
3. Identify and explain tourist behaviour at destinations
4. Explain how tourism enterprises market their products and services
5. Identify opportunities and constraints faced by tourism providers
6. Outline policy and planning approaches relating to tourism
Brief description
NOTE: A STUDY TOUR, FOR WHICH THERE WILL BE A COST TO STUDENTS, IS INCLUDED IN THIS MODULE.
This module introduces students to the scope, structure and functioning of the tourism system at the local, national, international and global levels. By taking a systems approach to the study of tourism, the module aims to provide students with an integrated and holistic understanding of tourism as an economic activity, along with the factors that influence its planning, development and management. By investigating the critical issues involved in the production and consumption of tourism, the module will help students to develop the knowledge and skills they will need to work in this increasingly significant industry sector.
The module also includes a RESIDENTIAL STUDY TOUR, which is intended to integrate the core tourism subjects for the first year and to give students the opportunity to examine how tourism works in practice.
This module introduces students to the scope, structure and functioning of the tourism system at the local, national, international and global levels. By taking a systems approach to the study of tourism, the module aims to provide students with an integrated and holistic understanding of tourism as an economic activity, along with the factors that influence its planning, development and management. By investigating the critical issues involved in the production and consumption of tourism, the module will help students to develop the knowledge and skills they will need to work in this increasingly significant industry sector.
The module also includes a RESIDENTIAL STUDY TOUR, which is intended to integrate the core tourism subjects for the first year and to give students the opportunity to examine how tourism works in practice.
Content
The module will be delivered through a series of lectures, three workshops and a short study tour. The lecture series will form the principal framework for teaching and learning. Indicative topics to be covered include:
1. Elements of the tourism system, incorporating terminology and metrics
2. Tourism system interrelationships and dynamics
3. Nature of the tourism product and its implications
4. Operation of the tourism industry sectors, including accommodation, attractions, destinations, intermediaries and transport
5. Respective roles of public-, private- and voluntary-sector tourism organisations
6. Motivations and influences on the demand for tourism
7. Tourist behaviour, including ethical considerations
8. Why and how governments intervene in the tourism system
9. Tourism planning and policy-making approaches and organisations
The study tour, which will take place toward the end of the semester, will be used to integrate the key tourism subjects for the first year and will enable students to apply their knowledge of the tourism system to a particular destination. This will be preceded by a series of three workshops, which will be used to help students prepare themselves for the tour by introducing them to the destination in question and the various elements of the tourism system located there.
1. Elements of the tourism system, incorporating terminology and metrics
2. Tourism system interrelationships and dynamics
3. Nature of the tourism product and its implications
4. Operation of the tourism industry sectors, including accommodation, attractions, destinations, intermediaries and transport
5. Respective roles of public-, private- and voluntary-sector tourism organisations
6. Motivations and influences on the demand for tourism
7. Tourist behaviour, including ethical considerations
8. Why and how governments intervene in the tourism system
9. Tourism planning and policy-making approaches and organisations
The study tour, which will take place toward the end of the semester, will be used to integrate the key tourism subjects for the first year and will enable students to apply their knowledge of the tourism system to a particular destination. This will be preceded by a series of three workshops, which will be used to help students prepare themselves for the tour by introducing them to the destination in question and the various elements of the tourism system located there.
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | The coursework assignment will require students to collect, manipulate and analyse numerical data. |
| Communication | Both the written assignment and the examination will require students to express their understanding in writing. Both will require students to understand and follow instructions, and to produce clear, well structured responses. |
| Improving own Learning and Performance | Students will be encouraged to keep a learning log during the residential tour and these will be discussed during daily feedback sessions. |
| Information Technology | The coursework assignment will require students to locate and download data from the Internet and to use electronic sources of information. This will be both quantitative and qualitative in nature. |
| Personal Development and Career planning | |
| Problem solving | |
| Research skills | Students will be expected to undertake research in their own time towards completing their coursework assignment. |
| Subject Specific Skills | By conducting a systematic analysis of the tourism system, the module will provide students with the knowledge needed to work in tourism. The study tour is intended to help students to integrate the knowledge they have developing across all of the tourism modules they have taken in the first year. |
| Team work |
Notes
This module is at CQFW Level 4