Module Information

Module Identifier
Module Title
Academic Year
Semester 2
AC30320 (together with AC30520 and AC30920)
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture 6 Hours.
Seminars / Tutorials 12 Hours.


Assessment Type Assessment length / details Proportion
Semester Assessment Presentation on Case Study 1  10%
Semester Assessment Presentation on Case Study 2  10%
Semester Assessment Report on Case Study 1  40%
Semester Assessment Report on Case Study 2  40%
Supplementary Assessment Presentation on Case Study 3  Repeat Failed Elements or equivalent  20%
Supplementary Assessment Report on Case Study 3  Repeat Failed Elements or equivalent  80%

Learning Outcomes

On successful completion of this module students should be able to:

* Interpret case material; describe and explain the problems / issues and their import

* Identify, explain and inter-relate relevant significant issues, themes, etc. in case material

* Identify and prioritise gaps in or questions raised by the case material

* Select and perform appropriate analysis, research, wider reading, etc.

* Integrate ideas and heads of business

* Identify, explain and evaluate options

* Formulate appropriate conclusions; select and justify appropriate action

* Produce a formal report which is well based and well structured (and which demonstrates the above)

* Give a formal presentation which is well-strucured and compelling (and which demonstrates the above)


The objectives of this module are for students to:

  • Bring to bear their learning so far
  • Gain a solid grounding in high-level (including strategic) business analysis
  • Develop and practice report writing and presentation skills
  • Address business situations / problems in an integrated, holistic and useful manner
The following personal transferrable skills will be developed and practiced:

  • Analysis and research
  • Knowledge application and creativity
  • Integration
  • Decision making
  • Communication

Brief description

This is an integrative module, bringing together the application of learning from other modules, the introduction of new material upon high-level business analysis, and the development and application of report writing and presentation skills. This all in the context of addressing "real life" business situations. The module is intended to be highly developmental and fun.


  • Introduction
  • Case study methodology and techniques
  • Functional versus process orientation of business
  • Research and analysis
  • Strategy - context, competitive level, corporate level
  • Culture and change
  • Report writing
  • Presentations

Reading List

Bowman, C. and Faulkner, D. (1997) Competitive and Corporate Strategy Irwin Primo search Easton, G. (1992) Learning from Case Studies 2nd Prentice Hall Primo search Johnson, G. and Scholes, K. Exploring Corporate Strategy 4th or 5th Prentice Hall Primo search


This module is at CQFW Level 6