Module Information

Module Identifier
MMM2720
Module Title
Enterprise and Innovation
Academic Year
2013/2014
Co-ordinator
Mrs Nerys Fuller-Love
Semester
Semester 2
Other Staff
 

Course Delivery

Delivery Type Delivery length / details
Lecture 30 x 1 hour lectures
Seminars / Tutorials 10 x 2 hour case study discussions
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment 2,000 Word Group Assessment  25%
Semester Assessment 1,500 Word Individual Assessment  25%
Semester Exam 2 Hours   Examination  50%
Supplementary Assessment Repeat Failed Elements or Equivalent  25%
Supplementary Assessment Repeat Failed Elements; 1,500 Word Indvidual Assessment  25%
Supplementary Exam 2 Hours   Examination; Repeat Failed Elements  50%

Learning Outcomes

On successful completion of this module students should be able to:

Demonstrate an ability to analyse critically the different approaches to shaping entrepreneurial vision and identifying opportunity;

Demonstrate an understanding of and critically evaluate the different drivers of innovation and entrepreneurial opportunity;

Critically discuss the role and significance of innovation and its relationship with enterprise and creativity;

Demonstrate an understanding of and critically evaluate how entrepreneurial leadership, teams and networks can contribute to the success of an innovative enterprise;

Demonstrate an understanding of and analyse how entrepreneurial organizations can gain strategic advantage through different enterprise functions;

Critically evaluate the role and purpose of business planning to support innovation and enterprise;

Evaluate and reflect on the process of entrepreneurial learning;

Critically evaluate the keys themes in entrepreneurship research and their contribution to understanding the wider social and economic context to entrepreneurship;

Demonstrate an understanding of and apply the potential role and limitations of government policy to promote enterprise and innovation, and make recommendations on the most appropriate means to support enterprise and innovation.

Content

The purpose of the module is to provide students with curriculum coverage on different perspectives on entrepreneurship, on understanding the nature of entrepreneurial opportunity recognition and need for innovation, on the external environment to business innovation and entrepreneurial opportunity and on the role of innovation and enterprising behavior within the context of larger organizations, including social and public organizations. The module will introduce students to strategic thinking and business planning as important aspects of the new venture creation process. The module will also address the role of public policy in supporting enterprise creation and innovation.
While the module will primarily focus on delivering an academic understanding of the subject matter, it will also incorporate space for critical reflection and enterprise skill development (see QAA Benchmark under development).

Brief description

The purpose of the module is to provide students with curriculum coverage on different perspectives on entrepreneurship, on understanding the nature of entrepreneurial opportunity recognition and need for innovation, on the external environment to business innovation and entrepreneurial opportunity and on the role of innovation and enterprising behavior within the context of larger organizations, including social and public organizations. The module will introduce students to strategic thinking and business planning as important aspects of the new venture creation process. The module will also address the role of public policy in supporting enterprise creation and innovation.
While the module will primarily focus on delivering an academic understanding of the subject matter, it will also incorporate space for critical reflection and enterprise skill development (see QAA Benchmark under development).

Module Skills

Skills Type Skills details
Application of Number
Communication Oral communication will be developed through class participation and group work. Written communication will be developed through case preparation, assessment preparation, note taking and information based dialogue.
Improving own Learning and Performance Through both class and self-directed learning.
Information Technology Use of e-information sources; literature and secondary data
Personal Development and Career planning Development of skills, theory and analysis capabilities to allow effective assessment of potential entrepreneurial opportunities. Self-reflection skills, focusing on ability to think creatively and innovatively.
Problem solving Identification of business issues related to enterprise and innovation. Identification of the relevant information for decisions and formulation of strategy/plans.
Research skills Qualitative methods, use of secondary market research sources and basic preparation and analysis.
Subject Specific Skills Understanding of models of and approaches to entrepreneurship and innovation Evaluation of entrepreneurial opportunity discovery and decision making Role of strategic thinking and planning in the entrepreneurial process Understanding of the wider economic and social context to entrepreneurship and innovation, and polucy perspectives
Team work Through class preparation, the use of breakout group work, case preparation and through the group assessment.

Notes

This module is at CQFW Level 7