Module Information

Cod y Modiwl
MRM7110
Teitl y Modiwl
Creadigedd, Dyfeisgarwch a Chyfathrebu
Blwyddyn Academaidd
2013/2014
Cyd-gysylltydd y Modiwl
Semester
Intended for use in future years
Staff Eraill sy'n Cyfrannu

Manylion y cyrsiau

Math o Ddysgu Manylion / Hyd Dysgu
Darlithoedd 22 Hours.
Seminarau / Tiwtorialau 10 Hours.
 

Dulliau Asesu

Math o Assessiad Manylion / Hyd Assessiad Cyfran
Arholiad Ailsefyll 2 HOUR EXAMINATION  100%
Arholiad Semester 2 Awr   50%
Asesiad Semester ONE GROUP ASSESSMENT (25%) ONE INDIVIDUAL ASSESSMENT (25%)  50%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr:

Describe the process of creative thinking and apply it to a variety of different situations

Visualise alternative scenarios

Assess the role that innovation and new technology play in developing new business ideas

Use creative thinking techniques to be more innovative

Disgrifiad cryno

This module will introduce innovative management techniques, creativity and communication. It will include the development of new products and lateral thinking techniques. The module will contain sessions on creative thinking techniques.

Nod

The aim of this module is to introduce the latest thinking on creativity and innovation and to use the latest technology to choose and anlyse alternative business opportunities. The students will be able to improve their creative thinking and management skills in a range of situations.

Cynnwys

Innovation and strategies to encourage innovative ideas
Creating an innovative culture in a business
Technology and innovation
New product development
Creativity and entrepreneurship
The creative thinking process
Intuition and vision
Using intuition in decision making
Innovation and entrepreneurship

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 7