Module Information
Module Identifier
MM33920
Module Title
Management Research Methods
Academic Year
2015/2016
Co-ordinator
Semester
Semester 2
Pre-Requisite
AC12220 OR
Pre-Requisite
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Seminar | 6 x 1 Hour Seminars |
| Lecture | 11 x 2 Hour Lectures |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Assignment 1 2500 words | 50% |
| Semester Assessment | Assignment 2 2500 words | 50% |
| Supplementary Assessment | Assignment 1 Repeat failed element | 50% |
| Supplementary Assessment | Assignment 2 Repeat failed element | 50% |
Learning Outcomes
On successful completion of this module students should be able to:
* Demonstrate an understanding of the nature and importance of research in a business and management or marketing context;
* Demonstrate an understanding of, and distinguish between, different research approaches and critically evaluate the ethical implications of each approach;
* Identify, analyse and evaluate literature relevant to a specific research topic;
* Perform both primary and secondary data collection, identify and evaluate the limitations and benefits of different approaches;
* Analyse and evaluate data using a variety of tools and techniques;
* Communicate the findings of a research project appropriately.
Aims
This module allows students to learn different research skills and provide in-depth study of business-related research. It will give a comprehensive introduction to the subject of business research methods and includes the fundamentals of all modern and universally applied research concepts, tools and techniques.
This module provides Business and Management students with an understanding of the importance of an objective approach to research and the importance of self-reflexive learning. The module also introduces Business and Management students to the practice of research, including ethics and methodology, utilizing both qualitative and quantitative research methods.
This module provides Business and Management students with an understanding of the importance of an objective approach to research and the importance of self-reflexive learning. The module also introduces Business and Management students to the practice of research, including ethics and methodology, utilizing both qualitative and quantitative research methods.
Brief description
The purpose of this module is to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. Students should be able to demonstrate an understanding of how to identify a problem and develop a research question; choose a research method and reflect on their positioning to the research; be able to construct a critical argument; perform data collection, analysis and present their findings appropriately.
Content
Lectures 10 x 2 hour lectures on following topics:
Lecture 1: The Nature of Business and Management Research. Formulating and Clarifying the Research Topic.
Lecture 2: Deciding on the Research Approach. Research Ethics.
Lecture 3: Critically Reviewing the Literature.
Lecture 4: Collecting Secondary Data.
Lecture 5: Collecting Primary Data.
Lecture 6-9: Analysing collected primary data using different tools and techniques.
Lecture 10: Writing and Presenting the Research Project.
Seminars (1 hour each, in groups of 16) in classrooms:
Seminar 1: Aims and objectives.
Seminar 2: Literature review, references and citation.
Seminar 3: Primary and secondary data collection methods.
Workshops (1 hour each, in groups of 16) in computer labs:
Workshop 1: Data analysis techniques.
Workshop 2: Data analysis techniques.
Workshop 3: Data analysis techniques.
Workshop 4: Data analysis techniques.
Help classes: 10*1 hour help session in classrooms
Lecture 1: The Nature of Business and Management Research. Formulating and Clarifying the Research Topic.
Lecture 2: Deciding on the Research Approach. Research Ethics.
Lecture 3: Critically Reviewing the Literature.
Lecture 4: Collecting Secondary Data.
Lecture 5: Collecting Primary Data.
Lecture 6-9: Analysing collected primary data using different tools and techniques.
Lecture 10: Writing and Presenting the Research Project.
Seminars (1 hour each, in groups of 16) in classrooms:
Seminar 1: Aims and objectives.
Seminar 2: Literature review, references and citation.
Seminar 3: Primary and secondary data collection methods.
Workshops (1 hour each, in groups of 16) in computer labs:
Workshop 1: Data analysis techniques.
Workshop 2: Data analysis techniques.
Workshop 3: Data analysis techniques.
Workshop 4: Data analysis techniques.
Help classes: 10*1 hour help session in classrooms
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Opportunities for use of quantitative techniques appropriate to the selected topic. |
| Communication | Read and write in different contexts for different purposes and audiences. |
| Improving own Learning and Performance | Organizational and research skills; developing own learning styles, personal preferences and needs, how to learn independently. |
| Information Technology | Accessing internet for appropriate reference material; use of information technology in data analysis, preparation and presentation of report. |
| Personal Development and Career planning | Self-management, initiative, independence and self-awareness. |
| Problem solving | Identify problems and factors which might influence potential solutions; develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions; construct a rational proposal in response to a problem. |
| Research skills | Obtaining, selecting, assimilating information from a variety of sources for preparing assignment. |
| Subject Specific Skills | Application of qualitative and quantitative skills to specific management scenarios and current business environment. |
| Team work | N/A |
Notes
This module is at CQFW Level 6