Module Information

Module Identifier
MM39220
Module Title
International Tourism in Practice
Academic Year
2015/2016
Co-ordinator
Dr Carl Iain Cater
Semester
Semester 2
Pre-Requisite
MM19010
Other Staff
 

Course Delivery

Delivery Type Delivery length / details
Workshop 3 x 2 Hour Workshops
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Field trip reflective journals  40%
Semester Assessment Group presentations  40%
Semester Assessment Skills assessment  20%
Supplementary Assessment Students must take elements of assessment equivalent to those that led to failure of the module. This will be based on a local tourism destination.  100%

Learning Outcomes

On successful completion of this module students should be able to:

* Discuss the tourism destination development process;

* Analyse a range of strategic responses to the various problems of mass tourism;

* Evaluate the development and implementation of tourism policies in a particular destination, with particular reference to the growth of alternative tourism;

* Plan and perform a range of field research techniques including analysis;

* Effectively communicate specific research findings.

Aims

Tourism development brings a range of challenges and impacts that may be observed first hand. This course combines a discussion of international tourism development with a visit to a tourism destination. Students will investigate the destination development and interact with relevant tourism operators, marketers and policy makers. This will provide students with the opportunity to observe destination management issues first hand and to assess career options in the sector. There is also opportunity for students to practice research skills in this environment.

Content

Lecture material presented prior to the fieldwork will include the destination development process, issues and problems associated with mass tourism development; design and implementation of management strategies and development and implementation of tourism policy, with particular reference to the promotion of alternative tourism.

Practical activities are expected to include fieldwork among tourists, such as observation of behaviour at a specific visitor attraction, questionnaires among ex-patriate community, interviews with tourists at a specific heritage site, etc.

Brief description

This module is based around a series of lectures and a fieldtrip to an overseas tourism destination. FOR WHICH THERE WILL BE A COST TO STUDENTS.

The aims of the module are to enable students to:

  • Demonstrate a detailed knowledge of tourism in a specific destination by studying it first hand;
  • Demonstrate a critical appreciation of the impacts, challenges and constraints associated with the development of mass tourism in a specific destination area;
  • Explain and evaluate tourism policy, with particular relevance to the promotion of alternative tourism;
  • Plan and carry out a variety of field research methods among tourists and/or tourism industry personnel, e.g. questionnaires, audits, observation;
  • Analyse the data so collected using a variety of statistical and presentational techniques.
  • Work as a part of a group to prepare and give a presentation on a specific aspect of the field research;
  • Content will vary to some extent based upon the particular destination that is being visited;
  • Assessment for this module will take place during the course of the fieldtrip.

Module Skills

Skills Type Skills details
Application of Number Research on the field trip may involve some application of quantitative techniques.
Communication Verbal presentation skills will be required in the presentation and reflective journals. Students will also need to design their Powerpoint presentations.
Improving own Learning and Performance The presentations will require students to work in teams. Both elements of assessment will require students to work to strict deadlines.
Information Technology
Personal Development and Career planning The study tour will provide an opportunity for students to visit a tourism destination in order to evaluate destination management/marketing as a career route. The reflective assessment will ask students to evaluate their personal development and career goals.
Problem solving Research design - assessed in presentation.
Research skills Use of research skills will be required for elements of assessment.
Subject Specific Skills The visit to an international tourism destination will enable students to observe and critique the international tourism system.
Team work Students will work in small syndicates to identify, research and make a presentation on a relevant topic.

Notes

This module is at CQFW Level 6