Module Information
Course Delivery
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Individual coursework essay 3,000 words | 60% |
| Semester Assessment | Individual report 1,500 words | 20% |
| Semester Assessment | Individual presentation | 20% |
| Supplementary Assessment | Repeat failed elements or equivalent | 60% |
| Supplementary Assessment | Repeat failed elements or equivalent | 20% |
| Supplementary Assessment | Repeat failed elements or equivalent | 20% |
Learning Outcomes
On successful completion of this module students should be able to:
Demonstrate an understanding of the historical conceptualization of globalization.
Explain how theories, concepts and the practice of globalization have evolved with time.
Demonstrate an understanding of current issues within the global business environment.
Justify personal views on key debates and controversies within the global business environment.
Evaluate the concept of globalization from the perspective of the organization and the consumer.
Critically evaluate the impact globalization has had and continues to have upon society.
Content
History and Theories of Globalisation
Current Global Issues
Part 2: Global Marketing Perspectives
Global Organisations
Global Consumers
Global Services
Part 3: Global Marketing Management
Globalisation & Communication
Globalisation Online
Global Marketing Research
Part 4: Global Marketing: Specialist Topics
Global Philosophies
Student Presentations
Aims
This module provides students with an understanding of the key theories, concepts and issues concerned with globalization. By providing an insight into the historical understanding of globalization students will gain an appreciation of the different theoretical debates of globalization and how the practice of globalization has evolved with time.
Brief description
The purpose of this module is to introduce students to the key theories and concepts of globalization and how debates have evolved with the changing nature of the global business environment. By exploring globalization in the context of the organization students will be able to critically analyze the practice of globalization and its impact upon society.
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | |
| Communication | Students will develop presentation skills by discussing key topics concerned with globalization in tutorials. |
| Improving own Learning and Performance | |
| Information Technology | Students will develop information technology skills by using the internet to research topics for presentation and coursework and use software packages to present information obtained. |
| Personal Development and Career planning | |
| Problem solving | |
| Research skills | Students will develop research skills by research appropriate topics for their assessed individual assignments and presentations. |
| Subject Specific Skills | Students will develop their understanding of key theories and concepts of globalization and gain an appreciation of globalization from the perspective of the organization and the consumer. To do so students will develop their research, analysis and interpretation skills to form viewpoints on the impact globalization has upon society. |
| Team work |
Notes
This module is at CQFW Level 7