- Dr Hong Wei (Associate Professor - University of Reading)
- Dr John Hunt (Associated Head of Department - University of the West of England)
|Delivery Type||Delivery length / details|
|Lecture||44 x 1 Hour Lectures|
|Assessment Type||Assessment length / details||Proportion|
|Semester Assessment||Report (5000 words) detailing investigation of practical E-commerce possibility.||50%|
|Semester Exam||2 Hours conventional written examination.||50%|
|Supplementary Assessment||Report (5000 words) detailing investigation of practical E-commerce possibility.||50%|
|Supplementary Exam||2 Hours conventional written examination||50%|
On successful completion of this module students should be able to:
Identify, classify, and select implementation strategies for potential e-commerce projects.
Manage the implementation of an e-commerce system conforming to the three tier model, selecting appropriate technology.
Select and justify appropriate payment methods for specified e-commerce activities.
Advise businesses on appropriate security for e-commerce systems.
The Business Information Technology places a strong emphasis on the construction of Web-based systems and enterprise-wide database systems. This module brings those strands together, considering the issues involved in web-based commercial systems using enterprise database systems.
E-commerce is still an expanding field, and especially so with the advent of mobile. Companies which have an ineffective e-commerce presence are losing significant ground in some areas of commerce. This module covers both the practical and the managerial issues of building an effective e-commerce presence for a company.
Market place analysis for e-commerce: The e-commerce environment. Location of trading in the marketplace. Business models for e-commerce. Search engine optimisation. The Long Tail. Social networking. (5 lectures)
E-business infrastructure: N-tier architecture. Building multi-tier enterprise applications, client-tier issues, scalability, web-tier issues, business-tier issues, enterprise information system tier issues. Cloud computing. Payment methods. (14 lectures)
Secure internet transactions: The threats to electronic transactions. Modern cryptography. Digital signatures and digital certificates. SSL and SET. Single sign-on. General principles of e-commerce site security and associated technologies. (6 lectures)
E-business strategy: What is e-business strategy? Strategic analysis, objectives, definition and implementation. (3 lectures)
Managing e-commerce: Supply chain management. Customer relationship management. Change management. (5 lectures)
E-commerce and mobile: The mobile landscape. Mobile web vs native vs hybrid. Commercial issues. (4 lectures)
|Skills Type||Skills details|
|Application of Number||Some in encryption part of syllabus|
|Improving own Learning and Performance||The assessed coursework requires students to develop their understanding of issues associated with the module.|
|Information Technology||The module is IT focused. Students will use computer tools to develop and run their applications|
|Personal Development and Career planning||The module gives students a wider view of the computing industry and potential careers.|
|Problem solving||Deciding on an appropriate design when building a e-commerce application|
|Research skills||Students will be required to acquire further knowledge from books and on-line sources|
|Subject Specific Skills||Methodological skills, design skills, programming skills|
|Team work||NOt assessed|
This module is at CQFW Level 6