Module Information

Module Identifier
MMM9760
Module Title
Application and Integration (Management and Marketing)
Academic Year
2016/2017
Co-ordinator
Semester
Semester 3 (Dissertation)
External Examiners
  • Dr William Green (Senior Lecturer - University of Leicester)
 
Other Staff

Course Delivery

 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment 4,000 word report, Strategic Analysis  30%
Semester Assessment 10,000 word report, Research Project  70%
Supplementary Assessment Repeat failed elements or equivalent  30%
Supplementary Assessment Repeat failed elements or equivalent  70%

Learning Outcomes

On successful completion of this module students should be able to:

Analyse a specific company/organisation/institution issue/problem within the field of marketing management

Evaluate the professional and academic marketing management literature available by researching the subject area prior to the writing of the report

Critically analyse and assess information as part of the research process

Assemble information and develop an argument

Write the project conclusion in a form consistent with the typical 'management report' format employed in business, industry or government and offer conclusions based on a rigorous analysis

Content

The module is the independent research component of the degree scheme.

20 credit strategic analysis project is the necessary prepatory work for the management report. This project will involve the preparation of a simulated report to a senior management team of an organization. The precise task will be drawn from a list of questions and cases provided by external stakeholders known to the School.

The 40 credit report will require primary data collection arising from a company or organization-sponsored research project OR from a research design. A series of workshops will lead student through the research process but will also facilitate contact with and/or research on a suitable organisation

Brief description

The Report should not simply describe the organisation (although aspects of the Report will inevitably provide some description); examiners will seek to specifically award grades to students that address the following:
1. Critical analysis of the company/organisational/institutional situation
2. Demonstrate the use of tools, techniques, frameworks and analytical approaches appropriate to business and public policy isues.
3. Use appropriate referencing (both managerial and academic sources).
4. Ability to develop a research design and to engage with corporate or organisational sponsors, as appropriate.

Aims
The main aims of the module are to:
• Bring together the knowledge and practical experience acquired during the Masters programme.
• Use the professional and academic literature to extend their knowledge and add to the depth of coverage during the report writing.
• To utilise the existing professional and academic literature and their practical business/management experience (where relevant) in order to focus on: a) a specific company, organisation or institution and/or b) a business-public policy related issue, event or problem

Module Skills

Skills Type Skills details
Application of Number The extent to which a given report develops this skill is a function of the topic chosen. However, all students will be expected to read and manipulate economic and financial data where appropriate.
Communication It can be expected that many of the reports will involve interviews and other forms of interaction with business, non-governmental organizations and government agencies.
Improving own Learning and Performance Students will improve their learning by undertaking directed but independent study and work. Time management will be crucial in preparation for the assessments.
Information Technology It will be expected that students will make extensive use of IT in the research and preparation of their reports. For example, students may choose to use electronic library databases.
Personal Development and Career planning The module provides content which may prove highly valuable for students in their later careers. Knowledge and understanding of contemporary issues in the international political economy as well as research skills developed in connection with the preparation of assessed individual coursework contribute to transferable skills.
Problem solving The module demands the participants to apply analytical skills to reason and understand a specific organisational problem or issue. By introducing a variety of theoretical as well as empirical topics, the module enables students to develop creative thinking approaches to problem solving and to critically evaluate potential solutions to complex and challenging problems.
Research skills Students will make decisions about research methods and the use of appropriate sources.
Subject Specific Skills In this case, subject specific skills are completely embodied in 1-8 in that the central purpose of this module it to develop and assess research and analytical skill • Communication skills • Presentation skills • Report writing • Leadership skills • Research skills • Self-management • Analytical skills
Team work In this context, teamwork may refer more broadly to interpersonal skills necessary to complete the research. An example would be interpersonal skills associated with, for example, the conduct of a focus group

Notes

This module is at CQFW Level 7