Module Information
Module Identifier
MM34020
Module Title
Business Strategy
Academic Year
2016/2017
Co-ordinator
Semester
Semester 1
Pre-Requisite
MM11220 Pre-requisite not applicable to Econonics/Business Economics students
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 22 x 1 Hour Lectures |
| Seminar | 5 x 1 Hour Seminars |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Exam | 2 Hours Unseen written examination | 60% |
| Semester Assessment | Individual assignment | 40% |
| Supplementary Exam | 2 Hours Unseen written examination Repeat failed element | 60% |
| Supplementary Assessment | Individual assignment Repeat failed element | 40% |
Learning Outcomes
On successful completion of this module students should be able to:
* Analyse the core concepts and frameworks in business strategy;
* Explain and apply tools for analysing the internal and external business environment;
* Critically evaluate issues in business strategy process, content and context;
* Appraise critically the major theories of strategy;
* Explore creative approaches to the formulation of business strategy;
* Propose and defend improvements to strategic decision making in organisations.
Aims
The aim of this module is to introduce the latest theories and practices in strategic management. This module looks at the competitive forces affecting the firm and the resources and capabilities that are needed to sustain competitive advantage. The module also looks at the processes that underlie the strategy concepts and contexts.
This module is designed to demonstrate the complexity of business strategy to undergraduate students by means of a range of business scenarios and cases. It will equip students with an understanding of the development of business strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community.
This module is designed to demonstrate the complexity of business strategy to undergraduate students by means of a range of business scenarios and cases. It will equip students with an understanding of the development of business strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community.
Brief description
This module includes the processes by which strategy making takes place, the key strategists i.e. the people who play a key role in the strategy process, strategy formulation, and how organizations develop strategies. It also explores how to analyze strategies, including generic ones, why different approaches may be more effective, strategic change, the cognitive process of formulating a strategy, organizational structure and strategies, technology, alliances and globalization as well as the values that underpin successful strategies.
This module will equip students with an understanding of the development of business strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community. Students will (i) develop their understanding of the many, often conflicting, approaches to business strategy and critically reflect on the assumptions, possibilities and limitations of each approach; (ii) explore how strategy functions within the wider internal and external business environment; and (iii) develop the necessary skills to apply their learning to a wide range of situations and scenarios.
This module will equip students with an understanding of the development of business strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community. Students will (i) develop their understanding of the many, often conflicting, approaches to business strategy and critically reflect on the assumptions, possibilities and limitations of each approach; (ii) explore how strategy functions within the wider internal and external business environment; and (iii) develop the necessary skills to apply their learning to a wide range of situations and scenarios.
Content
Lecture Programme
Lecture Topic
1 Introduction and what is strategy and who is involved?
2 The Business Model and Revenue Model
3 Strategic Purpose
4 Discussion on coursework topic
5 Thompsons E-V-R and Strategy
6 Resource led Strategy
7 The Dynamics of Competition
8 Creating and Formulating Strategy
9 Strategic Planning
10 Introducing Culture and values
11 Strategic Leadership
12 Strategic Control
13 Issues in Strategic and International Growth
14 Failure, Consolidation and recovery Strategies
15 Strategy Implementation and Structure
16 Leading Change
17 Managing Strategy
18 Game Theory
19 The Industry Context
20 Exam Revision
Lecture Topic
1 Introduction and what is strategy and who is involved?
2 The Business Model and Revenue Model
3 Strategic Purpose
4 Discussion on coursework topic
5 Thompsons E-V-R and Strategy
6 Resource led Strategy
7 The Dynamics of Competition
8 Creating and Formulating Strategy
9 Strategic Planning
10 Introducing Culture and values
11 Strategic Leadership
12 Strategic Control
13 Issues in Strategic and International Growth
14 Failure, Consolidation and recovery Strategies
15 Strategy Implementation and Structure
16 Leading Change
17 Managing Strategy
18 Game Theory
19 The Industry Context
20 Exam Revision
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Analysis of financial and other numerically based company reports. |
| Communication | Develop communications skills including presentation and listening skills. Improve literacy skills by reading and writing about strategic management. |
| Improving own Learning and Performance | Devise and apply realistic self-learning strategies, review and monitor overall performance, be aware of time management techniques. |
| Information Technology | Use a range of commonly used software packages, prepare and analyse data, present information. |
| Personal Development and Career planning | Students will be able to use the skills learnt in this module to enhance their career opportunities. They will also be able to plan strategically for the long-term in their chosen career. |
| Problem solving | Identify problems. Identify factors which might influence potential solutions. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions. Construct a rational proposal in response to a problem. |
| Research skills | Carry out research into strategic management. Identify relevant source material for assignments and case studies. |
| Subject Specific Skills | Students will be able to understand, analyze and develop strategic plans in their chosen career and organization. |
| Team work | Understand the concept of group dynamics, contribute effectively to group activities, participate in group discussions and assessed coursework, exercise negotiation skills. |
Notes
This module is at CQFW Level 6