Module Information

Module Identifier
AR23210
Module Title
Professional Practice for Students of Art
Academic Year
2017/2018
Co-ordinator
Semester
Semester 2
Mutually Exclusive
Reading List
External Examiners
  • Professor Peter Lloyd (Professor - Southampton Solent University)
 
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture 11 x 1 Hour Lectures
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Artist's CV  20%
Semester Assessment Illustrated artist's blog  50%
Semester Assessment Artist Statement  350 words  30%
Supplementary Assessment Resubmit failed elements  100%

Learning Outcomes

On successful completion of this module students should be able to:

1. effectively communicate, visually and in written form and in the public domain of the internet and social media and understand the important elements of promotion, design and execution in developing these portfolio skills

2. consider career possibilities and the steps required to achieve career goals, prioritize and plan schedules, and produce a career profile;

3. demonstrate an understanding of the practicalities of self-promotion, attracting and approaching galleries for exhibition, and appreciate the importance of business management related to art practice;

4. identify means of funding projects and appropriate funding bodies, developing an understanding of liaison with other artists, and the importance of networks and networking;

5. apply a process of self-analysis and self-reflection when assessing their own work.

Brief description

Preparing students for a career in the arts, this module introduces the principles of effective communication for fine art practitioners. Skills learned will not only have an application for the second and third year of your studies but also for your future employment. IT and writing skills covered by this module will help you articulate and present ideas clearly and persuasively. Students will be encouraged to identify strategic career goals, thereby building upon the PDP program introduced in the first year.

Such vocation-oriented training encourages students to develop an ethos of professionalism as artists. You will be introduced to the public and commercial gallery systems, principles of exhibition origination and self-promotion, and using the internet and social media to develop and sustain a career as an artist. Students will learn by observation and interaction with practitioners as well as the application of knowledge through project work. You will produce visual materials and written documentation to promote yourself and your work. In addition, the module provides a forum to discuss problems and share solutions that are common to all students regardless of their fine art discipline.

Content

1. Time Management (lecture)
2. Pictures and Pixels (lecture)
3. Websites and Blogging 1 (practical)
4. Websites and Blogging 2 (practical)
5. Writing an Artist’s Statement (lecture)
6. Artist Networking (lecture)
7. CV Workshop (practical)
8. CV/PDP Tutorials (tutorials)
9. Digitising Artworks for the Web and for Print (practical)
10. Approaching Galleries: Words from an Alumnus (lecture)
11. Finding Funding (lecture)

Module Skills

Skills Type Skills details
Application of Number N/A
Communication Written and visual presence on a blog and artist statement. CV writing. Communicating with other artists and arts organisations.
Improving own Learning and Performance Self-promotion. Locating sources of funding.
Information Technology Use of social media, blogging, generating a wider internet presence as creative individuals.
Personal Development and Career planning Central to the module as students are introduced to methods of career planning in the arts and must demonstrate their understanding through their CV and Blog.
Problem solving Tailoring an artist’s CV, exploring Blog technologies and websites and how best to use the medium as a forum to promote artworks.
Research skills Exploring how artists use the written word to express ideas.
Subject Specific Skills Presenting artworks in the public domain, self-promotion of skills and achievements as an artist, and self-reflection on artistic practice.
Team work N/A

Notes

This module is at CQFW Level 5