Dr John Follett

Teaching Fellow in Marketing
MA (Dundee), PGCCEES, MLitt (St Andrews), PGCSSRM (Nottingham Trent) D.Phil (Wolverhampton) Photograph of Dr John Follett.

Contact

Email: jaf7@aber.ac.uk
Office: Room F2, Cledwyn Building
Phone: +44 (0)1970 62 2255

Teaching Areas

  • Consumer Behaviour
  • Marketing Communication
  • Marketing Management
  • Marketing Principles

Research

John Follett’s present research interests are how body modification (tattooing) relates to consumer behaviour and its use in the creation of consumers’ identities, and how subcultural identity and alternative culture occurs in relation to consumer behaviour. Prior interests have included Eastern European ethnic minority narratives and modern Welsh identity formation.

Biography

He was previously a visiting lecturer in Humanities at Wolverhampton University and researcher at the Management Research Centre, of Wolverhampton Business School. Having previously been a researcher in academia, local government, and other organisations.  

Staff Publications

Journal Articles Published

  • Goulding, C., Follett, J., Saren. M. and McLaren, P. (2004) Process and Meaning in Getting a Tattoo, Advances in Consumer Research, 31, pp. 447-456. [online].[cited 22nd February 2008]. http://www.acrwebsite.org/volumes/display.asp?id=8897
  • Goulding, C., Saren, M. & Follett, J. (2003) Consuming the Grotesque Body, Advances in Consumer Research, Vol. 7, pp. 45-52. 
  • Goulding, C. & Follett, J. (2002) Subcultures, Women and Tattoos: An Exploratory Study, Gender, Marketing and Consumer Behaviour: Association for Consumer Research, 6, pp37-54.

Refereed Conference Papers

  • Goulding, C., Saren, M. & Follett, J. (2004b) Virtue in Darkness: From the Margins to the Mainstream, Academy of Marketing, Gloucester University, July
  • Goulding, C., Saren. M., MacLaren, P. & Follett, J. (2004) Into the Darkness: Androgyny and Gender Blurring within the Gothic Subculture, Gender and Consumption, Association for Consumer Research, Madison Wisconsin, June.
  • Traxler, J. & Follett, J. (2004) Texting and Retention Assoc. of Business Schools Undergraduate Forum, London, May.
  • Golding, C., Saren, M. and Follett, J. (2004a) Virtue in Darkness, Academy of Marketing, Cheltenham and Gloucester, July
  • Goulding, C., McLaren, P., Saren, M. & Follett, J. (2003) Process and Meaning in Getting a Tattoo, Association for Consumer Research, Toronto. 
  • Goulding, C., Saren, M., and Follett, J. (2003) Consuming the Grotesque Body, European Advances in Consumer Research, Dublin, June.
  • Follett, J. (2003) Consuming the Carnivalesque Body, Academy of Marketing, Doctoral Colloquium, July
  • Goulding, C. & Follett, J. (2003) Inclusion and Exclusion in Consumption: The Case of the Branded Body, Critical Management Conference, Lancaster University, July.
  • Goulding. C. & Follett, J. (2002c) Exclusion and Inclusion: The Case of Tattoos, presented as part of a Special session on exclusion and inclusion The 3rd International Consumer Research Academy Workshop, UMIST, April.
  • Goulding, C. & Follett, J. (2002b) Women, Subcultures and Tattoos: An Exploratory Study, Association for Consumer Research: Gender and Consumption, Dublin, June
  • Follett, J. (2002) Defining a Research Agenda: Some Early Questions and Issues Regarding the Production and Consumption of Tattoos, Academy of Marketing, Doctoral Colloquium, June
  • Follett, J. (2002) The Practicalities of Research, University of Wolverhampton Business School, Occasional Papers, September.
  • Follett, J. (2001) Punk and Body Modification, University of Wolverhampton Interdisciplinary Conference on Punk, September, unpublished.