Jan Christian Breitsohl

Lecturer in Marketing Psychology
See Biography Photograph of Jan Christian Breitsohl.

Contact

Email: jab99@aber.ac.uk
Office: Room G22, Cledwyn Building
Phone: +44 (0)1970 62 2506

Teaching Areas

  • Consumer Psychology
  • Online Marketing
  • Communication Management
  • Practical research skills

Research

  • Communication Psychology
  • Online Consumer Behaviour
  • Complaint Management
  • Elderly Consumers

Biography

Jan has been in academia for seven years, holding cross-disciplinary degrees in Business & Management, Consumer Psychology and Marketing Studies. In addition, Jan gained three years of managerial experience in Germany where he completed his diploma as Industrial Business Manager.

Methodologically, Jan focuses on experimental online surveys (Qualtrics), structural equation models (Mplus) and advanced research management systems (Mendeley, Qiqqa, Docear). In line, he follows a reflective, student-focused teaching philosophy and utilises various social media tools (Diigo, Prezi) and pedagogic techniques.

In the future, Jan aims to publish his recent PhD-project in leading international Marketing- and Psychology journals whilst continuing a career in academia.

Staff Links

http://www.linkedin.com/pub/jan-breitsohl/26/72/348
http://www.mendeley.com/profiles/jan-breitsohl/

Staff Publications

Breitsohl, J., Khammash, M. and Griffiths, G. (2010), E-business complaint management: perceptions and perspectives of online credibility, Journal of Enterprise Information Management, Vol. 23 No. 5, pp. 653-660.

Breitsohl, J., Khammash, M., Griffiths, G. (in press), Online complaint communication strategy:  An integrated management framework for e-businesses in Martinez-Lopez, F.J (Ed.), Handbook on E-business Strategic Management, Series ‘PROGRESS in IS’

Refereed Conference papers

Breitsohl, J., Khammash, M. and Griffiths, G. (2012), Managing negative Epinion-leaders: A personality-based model of silver surfers’ e-WOM, EMAC Lisbon, Portugal

Breitsohl, J., Khammash, M. and Griffiths, G. (2012), Opinion-leading silver surfers: A personality-based approach to managing negative e-Word-of-Mouth, AM Southampton, UK

Breitsohl, J., Khammash, M. and Griffiths, G. (2011), Redefining online shopping clusters: A cross-cultural analysis, EMAC Ljubljana, Slovenia

Breitsohl, J., Khammash, M. and Griffiths, G. (2010), Company complaint responses: Perceptions and perspectives of online credibility, IADIS Freiburg, Germany

Breitsohl, J., Khammash, M. and Griffiths, G. (2010), Self-product congruence: image-perceptions of postmodern outdoor-apparel consumers, EMAC Copenhagen, Denmark

Breitsohl, J., Khammash, M. and Griffiths, G. (2010), Complaining Online: How e-businesses Should Manage Perceptions and Electronic Word  of  Mouth,  EBES  Athens, Greece

Breitsohl, J., Khammash, M. and Griffiths, G. (2009), Self-Product  Congruence: Image-Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities, IADIS Algarve, Portugal

Working papers

1. Service recovery strategies for non-complainers: Investigating the effect of online corporate apologies.

2. Elderly consumers online: A psycho-demographic investigation of the service recovery paradox and consumers’ negative Word-of-mouth.

3. Business-to-Consumer communication strategies: Investigating opinion-leaders and opinion-seekers evaluation of online complaint dialogues.