Julie McKeown

Teaching Fellow in Marketing
CIM Dip.M, MCIM, MA, Chartered Marketer Photograph of Julie McKeown.

Contact

Email: jum1@aber.ac.uk
Office: Room S9, Cledwyn Building
Phone: +44 (0)1970 622204

Teaching Areas

Marketing

Research

How to make best use of Customer Relationship Management and Market Focus in Business to Business SME environments, to help small businesses not only survive, but thrive in an ever more competitive environment. 

Biography

Before joining the Aberystwyth team, Julie worked as a marketing consultant specialising in Strategic Marketing, CRM/Customer Care and marketing training.  She typically formed clients' marketing strategies from their business plan (and often wrote this) and then implemented the resultant campaigns, ensuring that there were strict measurement processes in place.  She also regularly lectured on the subject at leading business schools in theUKand is an examiner for the Chartered Institute ofMarketing. 

Prior to this she worked in the IT industry for many years.  Her last full time role there was as an EMEA market manager for IBM.  She worked through IT technical development ranks to chief systems programmer before joining IBM as a systems engineer in 1989.  She spent her first five years in IBM as a technician and IT consultant before entering the marketing profession in 1994. 

Staff Publications

Please note that many of the publications were before Julie’s marriage and change of name and are therefore in the name of Julie Abbott.

Refereed Journal Articles

 

  • Graduate entrepreneurship education in the United Kingdom, Julie McKeown, Cindy Millman, Srikanth Reddy Sursani, Kelly Smith andLynn Martin, Journal of Education and Training, Vol 48 No 8/9 2006, Emerald Group Publishing
  • Business Breakfasts Groups -Worth Getting Out of Bed For?,Julie McKeown.  Journal of Direct Data and DigitalMarketing, Vol 8.1, 2006.
  • Harnessing our natural brain frequencies for improved learning – normal or paranormal?, Julie Abbott, Conference Proceedings, EE2004,WolverhamptonUniversity, June 2004
  • The information technology evolution, Julie Abbott, Qualitative Market Research: An International Journal, Vol 6 No 4 2003, pp273-278
  • Does  Employee Satisfaction Matter? Julie Abbott, Journal of Communications Management, Vol 7, No 4, May 2003
  • The CRM Imperative Practice vs Theory in the telecomms industry,Len Tiu Wright,Merlin Stone& Julie Abbott, Journal of Database Marketing Vol 9 No 4, 2002. p339-349
  • UKData Warehousing and Business Intelligence Implementation, Tony Dobbs,Merlin Stoneand Julie Abbott, Qualitative Market Research: An International Journal, Vol 5 No 4, 2002, pp 235-238
  • Integrating customer data into customer relationship management strategy: an empirical study.  Julie Abbott,Merlin Stoneand Francis Buttle. The Journal of Database Marketing Volume 8 Number 4 July 2001, pp289-300
  • Customer relationship management in practice - A qualitative study.  Julie Abbott,Merlin Stoneand Francis Buttle.  The Journal of Database Marketing. Volume 9 Number 1 September 2001, pp 24-34 
  • Data data everywhere and not a byte of use? Julie Abbott. Qualitative Market Research: An International Journal. Volume 4 Number 3 2001. pp182-192

     

 

Book Chapters

 

  • Analysing consumer data to get insight, Merlin Stone, Bryan Foss, David Selby and Julie Abbott, Consumer Insight,Merlin Stone, Alison Bond & Bryan Foss, 2004, Kogan Page
  • Consumer insight systems, Merlin Stone, Julie Abbott, Bryan Foss, Paul McDaid and Doug Morrison, Consumer Insight,Merlin Stone, Alison Bond & Bryan Foss, 2004, Kogan Page
  • ROI in e-CRM, Mark Cerasale, Merlin Stoneand Julie Abbott, Chapter 18 of The CRM Scorecard,Merlin Stone, Neil Woodcock and Bryan Foss, 2002, pp161-171, Kogan Page,
  • Data Warehousing and BI - Retail, Julie Abbott, Merlin Stone& Tony Dobbs, Chapter 19 of The CRM Scorecard,Merlin Stone, Neil Woodcock and Bryan Foss, 2002, pp172-177,  Kogan Page
  • Using advanced analytics in customer management, David Selby and Julie Abbott, Chapter 20 of The CRM Scorecard,Merlin Stone, Neil Woodcock and Bryan Foss, 2002, pp 178-192, Kogan Page
  • CRM strategy and implementation in Telcos, Merlin Stone, Julie Abbott, Len Tiu Wright, Rob Mattison, Andy Brown, Dave Cox, Mike Faulkener,  Chapter 24 of The CRM Scorecard,Merlin Stone, Neil Woodcock and Bryan Foss, 2002, pp 281-302, Kogan Page
  • Customer loyalty and staff loyalty, Julie Abbott and Colin Livingstone, Chapter 30 of  The CRM Scorecard,Merlin Stone, Neil Woodcock and Bryan Foss, 2002, pp 363-371, Kogan Page
  • Integrating customer data into CRM strategy. Merlin Stone, Julie Abbott, Francis Buttle. Chapter 2 of Successful Customer Relationship Marketing(Bryan Foss &Merlin Stone). Kogan Page Ltd, 2001, pp 21-50