Tiffany Low

Lecturer in Marketing
. Photograph of Tiffany Low.

Contact

Email: til1@aber.ac.uk;
Office: 4 Cledwyn Annex
Phone: +44 1970 621607

Research

Background and Experience


Tiffany is an experienced researcher, with specialisations in luxury branding, ethical consumption practices, values constructs and sustainable tourism development. Her current research focuses on the consumer value placed on sustainable business practices in luxury hotels, and the influence this has on brand involvement and brand loyalty. Her academic background also includes specializations in finance and financial economics. Tiffany previously worked as a Senior Research Assistant having worked on two Australian research council funded projects at Griffith University in Australia, working across the Schools of Business and Psychology project managing two research projects funded under the Commonwealth Government’s Australian Research Council (equivalent to Research Councils in the United Kingdom). Tiffany has a wealth of research and analytic skills, both in quantitative and qualitative domains. Tiffany has a wide range of teaching and supervision experience, and has taught on subjects including marketing, visitor attraction management, events management, the travel and tourism industry, research methods (UG & PG) and has also taught on international field trips.

Additional Interests

  • Tourism and Hospitality in Ireland Conference, 14th – 16th June, 2010, ‘Sustainable luxury: a case of strange bedfellows?’ Shannon College of Hotel Management, Ireland;

Staff Publications

Publications

  • Low, T. & Everett, S. (in review) Blending Research with Industry: Lessons Learned from Match-Funded Research. Annals of Tourism Research, Elsevier.
  • Wang, C., Cater, C. and Low, T. (in review) Political Challenges in Community based Ecotourism. Annals of Tourism Research, Elsevier.
  • Cater, C and Low, T. (2012) Afro-Eurasia: Assessing Sustainability (Travel and Tourism). In Berkshire Encyclopedia of Sustainable Tourism (Vol. 9) Berkshire: Berkshire Publishing.
  • Cater, C and Low, T. (2012) Chapter 18: Focus Groups. In Dwyer, L. Gill, A and Seetaram, N. (eds.) Research Methods in Tourism. Edward Elgar, London.


Conference Papers

  • Association for Tourism in Higher Education Annual Conference 8th-9th December,2011. Blending Research with Industry: Lessons from Match-Funded Research’, St Anne’s College, University of Oxford (awarded Best Paper)
  • British Academy Seminar, Emerging Issues in Uncertainty and Ethical Consumption Seminar, 13th June, 2011, ‘Places and Spaces of Ethical Consumption’, University of Glasgow, UK (bursary awarded)
  • Royal Geographical Society Post-Graduate Half-Term Conference, 'Future Geographies', 1st - 2nd April, 2011, ‘Global Elites and Their Influences on Tourism Destinations’, Durham University, UK.
  • Council for Australian University Tourism and Hospitality and Education Conference, 8th – 11th February, 2011, ‘Blending Research with Industry: Reflections from the Field’, University of South Australia, Adelaide, Australia.
  • New Zealand Tourism and Hospitality Conference, 24th – 26th November, 2010, ‘Consumer Preferences for Sustainability in the Luxury Hotel Sector’ Auckland University of Technology, New Zealand;
  • British Academy of Management (BAM) Conference, 13th – 16th September, 2010, ‘Sustainable Branding of Luxury Hotels: A critical approach’, University of Sheffield, UK (bursary awarded);