Course Director's Welcome

Marketing at Aberystwyth is an exciting and dynamic subject area, providing core knowledge, analytical understanding and a range of skills which lead to numerous interesting and rewarding career opportunities or pathways to further postgraduate study. The varied learning styles and teaching methods of our Marketing degree schemes, either the Single Honours degree in Marketing or one of the many degrees in Marketing combined with another subject, have been designed to build your confidence, creativity and skills when you choose to study Marketing at Aberystwyth.

By studying Marketing at Aberystwyth you will build upon, and develop, your knowledge, understanding and application of the theory and practice of marketing through a combination of stimulating modules that will improve your employability and leave you well prepared for whatever future you chose.  Our Marketing degrees provide you with exemption from the professional qualifications offered through the Chartered Institute of Marketing (CIM), professional qualifications that lead ultimately to Chartered Marketer status.  In addition to these professional exemptions, there is also an active CIM student chapter in the School of Management and Business allowing you to engage with local business and practise the theory and techniques you are taught as part of your degree.

Your Marketing programmes have been developed and devised by the academic team who will teach you when you study Marketing at Aberystwyth. The schemes have been specifically developed to provide you with a learning environment that will enable you to develop skills and knowledge relating to strategic and operational aspects of marketing by understanding the relationship between the internal business environment of a company or organisation, and the external market environment. Through case study analyses and real-life scenarios, you will be involved in developing marketing strategies, skills in marketing management and a comprehensive understanding of marketing in relation to other business activities and priorities.

You will develop both confidence and credibility in developing marketing solutions in response to real-life scenarios and will be offered a wide range of application environments through core and elective modules such as Marketing Strategy, Consumer Behaviour, Marketing Communications and Marketing Research.

At the School of Management and Business in Aberystwyth your Marketing tutors are all active researchers and members of the Centre for Research in Marketing. They regularly publish in leading academic journals, attend international conferences in Marketing and bring the latest research in Marketing to your learning experience. The team also works closely with the Chartered Institute of Marketing in order to ensure the degrees offered at Aberystwyth meet professional Marketing standards.

With kind regards

Professor Steve McGuire
Director of Marketing Programmes

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