Marketing - Your Employability

Enhancing Your Employability

When you study for a Marketing degree with us, enhancing your employability is one of our key priorities. In addition to the core subject knowledge and key skills specific to the discipline, a varied range of teaching styles and practical exercises will equip you with generic skills in research, analysis, reporting and practice: powerful tools with which to pursue your chosen career. We will work with you to identify what that career path should be, through the structured programme of career development planning skills offered by Aberystwyth University’s Career Development Planning Unit, enabling you to create your very own Personal Development Programme.

Career Development Planning

Career planning is an important part of your individual development. Each term you will be given a specific lecture on some part of career planning by the Careers Advisory Service - for example how to get a job, CV writing and presentation skills. As well as these timetabled lectures numerous additional workshops and ad hoc drop-in sessions are also offered throughout the year.

Even when you have graduated from Aberystwyth, this career service is still open to you. Employability, which Aberystwyth defines as “a set of attributes, skills and knowledge that all labour market participants should possess to ensure they have the capability of being effective in the workplace - to the benefit of themselves, their employer and the wider economy”, is an essential element of our Marketing degree schemes, and is fully integrated into our teaching and modules.

Personal Development Planning (PDP)

On arrival at Aberystwyth you will be allocated a tutor who will be your personal tutor throughout your time here. A very important part of this process is your completion of a Personal Development Programme (PDP). This is created as a personal wiki and is only accessed by yourself and your personal tutor.

The PDP is a personal development planning tool developed in consultation with Aberystwyth University staff and students. By coming to University, you have already undertaken a plan for your future academic and personal development. This planning needs to continue so that you create the best possibilities for further study and/or your future career.

PDP is a powerful way of developing your awareness of the skills you are learning at university and elsewhere, even in any part-time job! Many employers use personal development planning processes like PDP to ensure the continuing professional development of staff. They will expect you to be able to tell them how you have developed your skills while at university and through your other experiences.

A Year in Employment

You are also invited to participate in the University’s Year in Employment Scheme (YES), enabling you to gain valuable employment experience, as a break from your undergraduate studies.

Ideally students enter a year in employment between their second and third year of study. It’s a wonderful opportunity to gain experience, develop your professional skills and experience the exciting world of management, business, accounting and finance, marketing, accounting and finance, before you graduate.

Once you have completed your second year of study with us, you’ll receive support from the Careers Service and the School of Management and Business to help you find a suitable placement.

Find out more about our recent student successes