3. Modality and Representation
| 11. Encoding/Decoding
4. Paradigms and Syntagms
| 12. Articulation
5. Syntagmatic Analysis
| 13. Intertextuality
6. Paradigmatic Analysis
| 14. Criticisms of Semiotic Analysis
7. Denotation, Connotation and Myth
| 15. Strengths of Semiotic Analysis
8. Rhetorical Tropes
| 16. D.I.Y. Semiotic Analysis
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