Children, Gender and Advertisements

        Merris Griffiths

        A Review of the Research Literature

        • Collins et al. (1992): Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries
        • Jhally (1987): 'Advertising Codes and Fetishism : An Empirical Study'
        • Welch et al. (1979): Subtle Sex-Role Cues in Children's Commercials

        Some Related Links

        • Advertising Links