Cary Bazalgette's Framework for Approaching Media 'Texts'

Media languages

• What does this text say?
• How does it say it?
• What sort of text is it?

Producers and audiences

• How was the text produced?
• By whom, and why was it produced?
• For whom was it produced?
• How did it reach its audiences?

Representation

• What judgements do you make about the truth/authenticity/accuracy/realism/effectivity of this text?
• What judgements might other people/groups make?
• What can it be said to represent?

Cary Bazalgette (1991): Media Education. London: Hodder & Stoughton, p. 18