Your choice of topic for research is likely to be influenced by such
factors as:
You may be required to demonstrate that your proposed topic is viable
in the light of such factors. In particular, try to choose a topic in
which you are genuinely interested.
For a research degree as such (MPhil, PhD) you are usually expected to
provide a formal research proposal. Indeed, your acceptance for a
research degree may depend on the submission and approval of such a formal
proposal as part of your application. Such a proposal needs to include the
title (even if that might change over time), a clear explanation of the
academic (rather than personal) importance of the topic with reference to
some existing published research in the field, an outline of a proposed
methodology for data-gathering and also for analysis, and a provisional
schedule for key stages in the work tied to dates in the calendar.
A theoretical framework often features as an early section in a
dissertation. In a theoretical framework you would include an outline of
existing theories which are closely related to your research topic.
You should make clear how your research relates to existing theories.
How are 'research questions' in the field framed? How does your own
research relate to such framings? You should make your own theoretical
assumptions and allegiances as explicit as possible. Later, your
discussion of methodology should be linked to this theoretical framework.
Academic dissertations at all levels in the social sciences typically
include some kind of 'literature review'. It is probably more useful for
students to think of this, as examiners usually do, as a 'critical review
of the literature', for reasons which will be made clear shortly. The
literature review is normally an early section in the dissertation.
Students are normally expected to begin working on a general survey of the related
research literature at the earliest possible stage of their research. This in itself is not what is
normally meant in formal references to the 'review of the literature', but is rather a
preparatory stage. This survey stage ranges far wider in scope and quantity than the final
review, typically including more general works. Your survey (which exists in writing only
in your notes) should help you in several ways, such as:
Clearly, if you are new to research in the field you are not in a position to 'criticise' the work
of experienced researchers on the basis of your own knowledge of the topic or of research
methodology. Where you are reporting on well-known research studies closely related to
your topic, however, some critical comments may well be available from other established
researchers (often in textbooks on the topic). These criticisms of methodology, conclusions
and so on can and should be reported in your review (together with any published reactions
to these criticisms!).
However, the use of the term critical is not usually meant to suggest that you
should focus on criticising the work of established researchers. It is primarily meant to
indicate that:
The review can serve many functions, some of which are as follows:
In the formal review of the literature you should refer only to research projects which are
closely related to your own topic. The formal review is not a record of 'what I have
read'. If your problem is how to choose what to leave out, one way might be to focus on the
most recent papers. You should normally aim to include key studies which are
widely cited by others in the field, however old they may be. Where there are several similar
studies with similar findings, you should review a representative study which was well
designed.
Some tutors encourage their students to refer to a range of relevant projects
representing various research methodologies; others may prefer you to concentrate on those
employing the methodology which you intend to use (e.g. experiments or field studies).
Where you have been advised to review studies representing different methodologies, do not
over-represent any single methodology unless it represents that which you intend to use.
If you find that very little seems to exist which is closely related to your topic you
should discuss this with your supervisor. In such a case the most obvious options would be
either to widen the net to include less closely-related studies or to reduce the length of the
review. However, you should make quite sure that your search for relevant papers and
books has been adequate. For books, have you checked for recent books on the CD-
ROMS in the library for Global Books in Print? For journal papers, have you
checked the BIDS and OCLC on-line databases, the ERIC CD-ROMs, logged on direct to
the ERIC international database or checked the World-Wide Web? If this problem
remains, your tutor may suggest that you should review more loosely-related studies which
nevertheless employed the research methodology which you are intending to use.
A useful range of online databases for media students can be found at the
Research Desk of the Media and
Communication Studies Site
(http://www.aber.ac.uk/media/Functions/resdesk.html).
The length of a literature review varies and the attitudes of your supervisor and examiners
must be taken into account:
some supervisors allow undergraduate students to devote the bulk of a mini-dissertation to a
literature review; others insist on some element of original research. As to how many
research studies you should review, this varies too. You should not review so many that you
can devote little space to each.
A section on methodology is a key element in a social science
dissertation. Methodology refers to the choice and use of particular
strategies and tools for data gathering and analysis. Some methodologies
embrace both data gathering and analysis, such as content analysis,
ethnography and semiotic analysis. Others apply either to
gathering or analysing data (though the distinction is often not
clearcut):
There are many varieties of each methodology and the specific
methodological tools you are adopting must be made explicit. Interviews,
for instance, are often categorized as 'structured', 'semi-structured' or
'open-ended'. You should mention which other related studies (cited in
your literature review) have employed the same methodology. For a short
outline of major methodologies for investigating television viewing
see these online notes:
http://www.aber.ac.uk/media/Modules/MAinTV/methods.html.
The section on methodology should include a rationale for the
choice of methodology for data gathering and for data analysis. In the
rationale you should consider what alternative methodological tools might
have been employed (particularly those which related studies have
employed), together with their advantages and limitations for the present
purpose.
Your choice of methodologies should be related to the theoretical
framework outlined earlier.
The ways in which you report your 'findings' depend heavily on the
methodologies employed so it is difficult to provide general guidelines
here. However, it is important to ensure that you go beyond basic
description of your data (e.g. simply reporting which television
programmes were watched by which groups of people).
Some notes on numeric data. Extensive tabular data
is usually best confined to appendices: select only the most important
tabular data for inclusion in the main body of your text.
Where you refer to total numbers it is often useful to include
percentages (but only where the numbers involved are greater than twenty
or so). Avoid any reference to 'significant' findings unless you can
specify their statistical significance. Consider where it would be
most useful to employ graphical displays such as bar-charts or pie-charts
rather than tables. Label tables as 'Table 1' [or whatever] and all
other forms as 'Figure 1' [etc.]. Remember to list these at the beginning
of the dissertation. Whilst every table or figure requires comment in
the main body of the text do not simply repeat the data: help the
reader to notice and make sense of patterns in the data.
You should relate your own findings to those in any related published
studies outlined in your literature review. Where your findings differ
you should offer a suggested explanation.
Make clear what the limitations of your own study are. What
are the limitations of your 'sample'? To what extent are your findings
specific to a particular socio-cultural context? In what ways is your
interpretation of your findings related to your own theoretical
assumptions (outlined earlier)? What insights into the phenomenon
does your study seem to offer? What could others learn from your study?
Discuss any broader implications in relation to your theoretical
framework. This is important because many people discuss 'implications'
as if these were simply logical consequences and leave implicit the
model within which the findings might have such implications. Your
theoretical model must be explicit.
It is important to make your text easily 'navigable' for the reader,
providing 'signposts' to help them to find their way about.
If you have been writing primarily to clarify your own thoughts (as
many people do) then as you
get closer to presenting your writing to others you must switch your
focus to the convenience of the reader.
It can help to ask a friend to comment on a late draft because it is
not always easy for the writer to spot the problems which readers may
have. If you know who the reader(s) will be, then try to consider the
ways in which they are likely to react to the text. Can you anticipate
any objections which they might have? If so, then you need to revise your
text to address these.
Your dissertation should ‘tell a story’ in the sense that you should
‘set the scene’ (and grab the reader’s attention) at the start, then
try to lead the reader as smoothly as possible from point to point,
working up to some genuine conclusions at the end. Not many of us can write like
this at the first attempt, but a dissertation can be gradually edited into this form.
Check in particular that there are no sudden jumps from one point to another.
Include a contents page (some universities have specific guidelines
for the way in which this should be done). Use subsections within each
chapter (these can usually be included in the contents page). After the
contents page include a list of figures and a list of tables. It is
customary to include an 'Acknowledgements' page: be sure to record your
thanks to all of those who have helped you. Most
universities, faculties or departments have a preferred order in which
introductory sections should appear: check the conventions. Sometimes
the numbering of the introductory pages is in Roman numerals.
Check
whether you are required to use a 'report style' format (with numbered
sections, sub-sections and paragraphs) or more continuous prose.
Occasional lists of short items can help to break up the text: use plain
‘bullets’ for such lists unless there is a good reason to number them.
Don't
forget to number your pages! It may also help to have 'running heads'
which indicate which chapter each page belongs to.
You should double-space your text and use generous margins.
Choose a font size of 12-13 points, and avoid 'san-serif' fonts
(Arial, Helvetica etc.) since these are hard to read in large blocks of text; 'serif' fonts
(such as Times Roman) are more readable in bulk. Use italics only for occasional emphasis
and for the titles of books, journals, newspapers, television programmes etc. Check that you
have included the author, date of publication and page numbers immediately after
quotations in the main body of the text and full references at the end. And check that you
have included your alphabetical list of references, in the preferred form, at the end.
If you include a long quotation (of four lines or more) you should indent it from the
left-hand margin (in which case you should drop the inverted commas). You should avoid
using too many quotations, however: it may give the impression that you have no
ideas of your own and that you accept too uncritically what others have said on the topic. If
you are discussing, for instance, how people feel about something, direct quotations
may be appropriate in social science. But someone else’s bald assertion is
certainly not to be taken as adequate evidence of the truth of what they are saying: just
because the statement appears in print doesn’t of itself make it any more reliable than
remarks in the pub! You should consider the adequacy of your source as evidence.
Normally, you should use a direct quotation only when the writer has put the point
particularly well, and generally a paraphrase is preferable. However, note that the source
of any original ideas expressed in this way must still be given. The cardinal sin in academia is plagiarism, which we may define as the presentation
as one’s own of ideas or phraseology knowingly derived from other writers.
For students, there are very serious penalties for this: it may be treated as an act of fraud.
One may, of course, make use of the ideas of others, since as one wit has observed, ‘when
you take stuff from one writer, it’s plagiarism; but when you take it from many writers, it’s
research’! However, academic writing does require such ‘borrowed’ ideas to be formally
acknowledged.
Universities, faculties and departments differ in the referencing
formats required. The format required in the Education Department
at UWA is based on the Harvard referencing system.
Avoid footnotes and numbered references.
In-text references to sources should be at the end of sentences in
this form:
(Smith 1990: 25-9), omitting page numbers when the reference is
to on-line sources. Note the avoidance of 'page', 'p.' or 'pp.' here.
The list of references should appear at the end of the paper in
alphabetical order as below.
Note re. reference list:
Daniel Chandler
Page Contents
Proposing a Topic
Theoretical Framework
Reviewing the Literature
Methodology
Findings and Discussion
Readability
Reference Format
References
Further reading
UWA 1998