Advertising,
Communication and the Internet

Suggested Reading

Ads and Marketing (General) Anderson, Chuck (2000): The Big Lie: The Truth About Advertising. London: Random Thoughts; advice that Chuck Anderson gave to my own students wanting to enter the ad industry Campaign (1999): The 100 Best Posters of the Century. London: Profile Books Dyer, Gillian (1982): Advertising as Communication. London: Routledge Fill, Chris (1999): Marketing Communications. Hemel Hempstead: Prentice Hall Hart, Norman A (1990): The Practice of Advertising. Oxford: Heinemann Jefkins, Frank (1992): Advertising. Oxford: Butterworth-Heinemann Kleppner, Otto (1986): Advertising Procedure. Englewood Cliffs, NJ: Prentice-Hall Myers, Greg (1999): Ad Worlds: Brands, Media, Audiences. London: Arnold. Online Extracts: Chapter 1: 'What Do Ads Do?' Chapter 2: 'Products, Brands and Signs' Chapter 7: 'Television Commercials, Channels, and Times' Chapter 8: 'Advertising, Interaction, and the World Wide Web' Robinson, Mark (2000): 100 Greatest TV Ads. London: Harper Collins Stern, Barbara B (Ed) (1998): Representing Consumers: Voices, Views and Visions. London: Routledge Segmentation, Brand Management and Positioning Arnold, David (1992): The Handbook of Brand Management. London: Economist Books Chandler, Daniel & Merris Griffiths (2000): 'Gender-Differentiated Production Features in Toy Commercials', Journal of Broadcasting & Electronic Media 44(3) [Summer 2000]: 503-520 Davies, Jim (1998): The Book of Guinness Advertising. London: Guinness Griffiths, Merris (2001): 'An Industry Perspective' (marketing toys to boys and girls) Gunter, Barry & Adrian Furnham (1992): Consumer Profiles: An Introduction to Psychographics. London: Routledge Hooley, Graham & John Saunders (1993): Competitive Positioning. Hemel Hempstead: Prentice Hall Jones, John Philip (Ed) (1999): How to Use Advertising to Build Strong Brands. Thousand Oaks, CA: Sage Lewis, Richard W (1996): Absolut Book : The Absolut Vodka Advertising Story. New York(?): Journey Editions Myers, Greg (1999): 'Products, Brands and Signs' (from Ad Worlds) Schiffman, Leon G & Leslie Lazar Kamuk (2000): Consumer Behavior. Upper Saddle River, NJ: Prentice Hall Williams, Gareth (2000): Branded? Products and Their Personalities. London: V&A The Web Lynch, Patrick J & Sarah Horton (2001): Web Style Guide. New Haven, CT: Yale University Press Myers, Greg (1999): 'Advertising, Interaction, and the World Wide Web' (from Ad Worlds) Reedy, Joel, Shauna Schullo & Kenneth Zimmerman (2000): Electronic Marketing: Integrating Electronic Resources into the Marketing Process. Fort Worth, TX: Dryden Press/Harcourt College Schiller, Dan (1999): Digital Capitalism: Networking the Global Marketing System. Cambridge, MA: MIT Press Sterne, Jim (1999): World Wide Web Marketing. New York: John Wiley Wallace, Patricia (2001): The Psychology of the Internet. Cambridge: Cambridge University Press Wood, Andrew F & Matthew J Smith (2001): Online Communication. Hillsdale, NJ: Lawrence Erlbaum Analysing Ads Barthel, Diane (1988): Putting on Appearances: Gender and Advertising. Philadelphia, PA: Temple University Press Bignell, J (1997): Media Semiotics: An Introduction. Manchester: Manchester University Press Chandler, Daniel (1998): Semiotics for Beginners. [WWW document] URL http://www.aber.ac.uk/media/Documents/S4B/ Chandler, Daniel & Merris Griffiths (2000): 'Gender-Differentiated Production Features in Toy Commercials', Journal of Broadcasting & Electronic Media 44(3) [Summer 2000]: 503-520 Chandler, Daniel (2001): Semiotics: The Basics. London: Routledge Clare, Alexander (1998): 'A Semiotic Analysis of Magazine Ads for Men's Fragrances' [WWW document] URL http://www.aber.ac.uk/media/Students/awc9401.html Cook, Guy (1992): The Discourse of Advertising. London: Routledge Forceville, Charles (1996): Pictorial Metaphor in Advertising. London: Routledge Fowles, Jib (1996): Advertising and Popular Culture. Thousand Oaks, CA: Sage Griffiths, Merris (1996): 'A Semiotic Analysis of Diesel Print Ads' [WWW document] URL http://www.aber.ac.uk/media/Students/lmg9302.html Jhally, Sut (1990): The Codes of Advertising. London: Routledge Langholz Leymore, Varda (1975): Hidden Myth: Structure and Symbolism is Advertising. New York: Basic Books Leiss, William, Stephen Kline & Sut Jhally (1990): Social Communication in Advertising: Persons, Products and Images of Well-Being (2nd Edn.). London: Routledge McKeown, Ruth (1998): 'Le Parfum de Washing Up: A Semiotic Analysis of Two Ads for Persil Liquid' [WWW document] URL http://www.aber.ac.uk/media/Students/rum9501.html Messaris, Paul (1997): Visual Persuasion: The Role of Images in Advertising. London: Sage Moog, Carol (1990): "Are They Selling Her Lips?". New York: William Morrow Richards, Sarah (1998): 'A Semiotic Analysis of Wallis Adverts' [WWW document] URL http://www.aber.ac.uk/media/Students/sar9502.html Steven, Michael (1998): 'A Semiotic Analysis of Three Beer Advertisements' [WWW document] URL http://www.aber.ac.uk/media/Students/mvs9501.html Vestergaard, Torben & Kim Schroder (1985): The Language of Advertising. Oxford: Basil Blackwell Williamson, Judith (1978): Decoding Advertisements. London: Marion Boyars Some of my own publications in translations by Professor Maria Constantopoulou Semiotics for Beginners Notes on 'The Gaze' Introduction to Genre Theory Biases of the Ear and Eye: 'Great Divide' Theories, Phonocentrism, Graphocentrism & Logocentrism Marxist Media Theory The Transmission Model of Communication The Sapir-Whorf Hypothesis Visual Perception Schema Theory and the Interpretation of Television Programmes See also the articles in the MCS sections on: Advertising Semiotics of Advertising The Internet