Essays
Atkinson, James (2002) 'A Semiotic Analysis of the Representation of 'The Family' in Children's Commercials' 
Baker, Graham (2005) How Products and Viewers are 'Positioned' in Advertisements [link added 26/10/2005]
Baker, Graham (2005) A Semiotic Analysis of Gender Differences in the Form and Content of Print Advertisements [link added 26/10/2005]
Batchelor, Nicola (2003) 'Gender Targeting in Print Ads'
Clare, Alexander (1998) 'A Semiotic Analysis of Magazine Ads for Men's Fragrances'
Davies, Siân (2002) 'A Semiotic Analysis of Teenage Magazine Covers'
Edwards, Eleanor (2003) 'A Semiotic Analysis of Two Guinness Commercials'
Foster, Elaine (2001) 'A Semiotic Analysis of Alcohol Commercials'
Gambles, Helen (1998) 'A Semiotic Analysis of a Newspaper Story'
Gilbert, Philippa (2003) 'Photographs are as much an interpretation of the world as paintings and drawings are' (Susan Sontag)
Gray, Lisa (2003) 'A Semiotic Analysis of the Representation of the Male Body in Print Ads'
Griffiths, Merris (1996) 'A Semiotic Analysis of Diesel Print Ads'
Hamley, Katherine (2001) 'Why Study the Mass Media?'
Hamley, Katherine (2003) 'Media Use in Identity Construction'
Hanes, Philip J (2000) 'The Advantages and Limitations of a Focus on Audience in Media Studies'
Henderson, Emma (2004) 'Ralph Lauren Ads for Men and Women: A Semiotic Analysis'
Howard, Rebecca (1998) 'What Value Is There In Studying Advertisements?'
Ingham, Helen (1997) 'What Value Is There In Studying Advertisements?'
Jensen, Rikke Bjerg (2002) 'Do we learn to 'read' television and film and do televisual and filmic codes constitute a 'language'?'
Jensen, Rikke Bjerg (2003) 'Intertextuality in Magazine and Poster Ads for Smirnoff Vodka'
Jones, Lucy (2000) 'A Critical Review of Media Studies Advocacy and Its Underlying Assumptions and Agendas' [link added 25/05/2000]
Langan, Catherine R (1998) 'Intertextuality in Advertisements for Silk Cut Cigarettes'
Laughlin, Zoe (2003) 'Photographs are as much an interpretation of the world as paintings and drawings are' (Susan Sontag)
Lloyd-Davis, Scarlett (2002) 'A Semiotic Analysis of the Representation of 'The Family' in Children's Commercials'
McKeown, Ruth (1998) 'Le Parfum de Washing-Up: A Semiotic Analysis of Two Ads for Persil Liquid'
Melanie Selfe (2001) 'A Semiotic Analysis of Bacardi Breezer Commercials'
Miller, Danielle (2002) 'Gender Targeting in Print Ads'
Munday, Rod (2004) 'Reflexivity in Film'
Munday, Rod (2004) 'How do semioticians problematise the concept of representation?'
Necke, Karl Josef (2002) 'The Positioning of the Viewer and the Product in Commercials aimed at a Youthful Market'
Necke, Karl Josef (2003) 'Intertextuality in Magazine Ads for Smirnoff Vodka'
Owen, Sharon (1998) 'What Value Is There In Studying Advertisements?'
Parr-Davies, Neil (2003) 'Intertextuality in Webpages'
Parr-Davies, Neil (2002) 'A Socially-Inflected Semiotic Approach to the Study of Music Videos'
Perez-Ortiz, Pablo J (2003) 'Gender Targeting in Magazine Ads for Motorola Mobiles'
Phillips, Rebecca (2000) 'Advertisers' Strategies to Target Gay Audiences in Attitude and Gay Times'
Reschke, Nadin (1998) 'A Semiotic Analysis of a Cosmetics Ad and its Interpretation by Readers'
Richards, Sarah (1998) 'A Semiotic Analysis of Wallis Clothes Ads'
Sands, Lesley (1997) 'Moral Panics'
Slaney, Charles (2002) 'Do we learn to 'read' television and film and do televisual and filmic codes constitute a 'language'?'
Slaney, Charles (2003) 'A Semiotic Analysis of the Front Covers of Marie Claire and Diva'
Sloyn, Niamh (2004) '"Photographs are as much an interpretation of the world as paintings and drawings are" (Susan Sontag)' [link added 01/06/2004]
Steven, Michael (1998) 'A Semiotic Analysis of Three Beer Advertisements'
Stone, Rebecca (2000) 'A Semiotic Analysis of Four Designer Clothing Advertisements'
Ward, Cindy (2002) 'A Semiotic Analysis of Two Cleaning Product Commercials'
Watson, Justin (2002) 'Photographs are as much an interpretation of the world as paintings and drawings are' (Susan Sontag)
Watson, Justin (2001) 'A Semiotic Analysis of the Representation of 'The Family' in Children's Commercials'
Wilkinson, Caroline (2003) 'A Semiotic Analysis of the Photographic Representation of the Cricket and Zimbabwe News Story'
Wilkinson, Caroline (2000) 'A Semiotic Analysis of the Representation of 'The Family' in Children's Commercials'
Wood, Matthew (1997) 'Moral Panics'
