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Directory : Advertising : Advertising General

Articles

Abadi, Michael Cyrus (nd) 'Advertising as a Behavioral Science' [link added 10/05/2000] (2934 hits)

Anderson, Chuck (2002) 'The Big Lie: The Truth About Advertising' (extracts) [link added ] (6176 hits)

Chandler, Daniel (1995) 'Young Audiences for Advertisers: Some Psychographic Variables' [link added ] (2647 hits)

Chandler, Daniel (1996) 'Analysis of Advertisements' [link added ] (8405 hits)

Chandler, Daniel (1997) 'Semiotic Analysis of Advertisements: A Framework' [link added ] (13267 hits)

Chandler, Daniel (1998) 'Notes on The Gaze' [link added ] (17760 hits)

Gottschalk, Simon (1999) 'Speed Culture: Fast Strategies in Televised Commercial Ads' (Qualitative Sociology) [link added ] (1781 hits)

Grassl, Wolfgang (1999) 'The Ontology of Brands' [link added ] (1843 hits)

Harms, John & Douglas Kellner (nd) 'Toward A Critical Theory of Advertising' [link added ] (2413 hits)

Harris, Alan (1989) 'Sell! Buy! Semiolinguistic Manipulation in Print Advertising' [link added ] (0 hits)

Howard, Rebecca (1998) 'What Value Is There In Studying Advertisements? [link added ] (1891 hits)

Imai, Takahiro (1996) 'Identity and Desire in Consumption' [link added ] (5115 hits)

Ingham, Helen (1997) 'What Value Is There In Studying Advertisements?' [link added ] (1441 hits)

Jhally, Sut (1997) 'Advertising Codes and Fetishism: An Empirical Study' [link added ] (1834 hits)

Kim, Joohoan (nd) 'From Commodity Production to Sign Production' [link added ] (656 hits)

McQuarrie, Edward & Glen David Mick (1996) 'Figures of Rhetoric in Advertising Language' [link added ] (0 hits)

McQuarrie, Edward & Glen Mick David (1992) 'On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric' [link added ] (0 hits)

Myers, Greg (nd) 'Analysing Print Ads - A Checklist' [link added ] (2945 hits)

Owen, Sharon (1998) 'What Value Is There In Studying Advertisements?' [link added ] (1357 hits)

Soares, Joseph (1997) 'You Can Buy Happiness' (Examples from the History of Advertising) [link added ] (2037 hits)

Streeter, Tom (2002) 'Semiotics and Advertisements' [link added ] (0 hits)

Taflinger, Richard (1996) 'Taking ADvantage: The Psychology of Consumer Behaviour' [link added ] (0 hits)

Taflinger, Richard (1996) 'Greed and Advertising' [link added ] (0 hits)

Wateridge, Steve & Brian Donaghey (nd) 'Do Not Underestimate the Power of the Endline! Reviewing the Value of Endlines as Branding Tools' [link added ] (1257 hits)

Recommended Reading


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Anderson, Chuck 2000 : The Big Lie: The Truth About Advertising.. London: Random Thoughts


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Campaign 1999 : The 100 Best Posters of the Century.. London: Profile Books


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Cook, Guy 1992 : The Discourse of Advertising.. London: Routledge


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Dyer, Gillian 1982 : Advertising as Communication.. London: Routledge


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Fowles, Jib 1996 : Advertising and Popular Culture.. Newbury Park: Sage


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Leiss, William, Stephen Kline & Sut Jhally 1990 : Social Communication in Advertising: Persons, Products and Images of Well-Being (2nd Edn.).. London: Routledge


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Myers, Greg 1999 : Ad Worlds: Brands, Media, Audiences.. London: Arnold


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Robinson, Mark 2000 : 100 Greatest TV Ads.. London: Harper Collins


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Williamson, Judith 0978 : Decoding Advertisements.. London: Marion Boyars

Other Links


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Ad Access (searchable US historical database of ads) [link added ] (1182 hits)


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Ad Age [link added 18/11/2000] (419 hits)


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Adbusters [link added 18/11/2001] (417 hits)


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Advertising Media Internet Center [link added 18/11/2001] (1213 hits)


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Advertising Weblinks (University of Iowa) [link added 18/11/2000] (751 hits)


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Advertising and Marketing: Resources for teaching secondary school students [link added 11/12/1998] (1412 hits)


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Best British Ads, 1950s-1990s [link added 18/03/2001] (1430 hits)


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Campaign Interactive: UK Advertising Industry Magazine [link added 18/11/1998] (731 hits)


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European Advertising Standards Alliance [link added 18/03/1999] (451 hits)


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Front and Center: Newsletter of the John W Hartman Center for Sales, Advertising, and Marketing History [link added 08/11/2000] (372 hits)


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Institute of Practitioners in Advertising [link added 20/05/2002] (338 hits)


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Journal of Consumer Research (print journal; online contents pages) [link added 20/07/1998] (403 hits)


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Quotes about Advertising [link added 18/11/2000] (1543 hits)


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The Advertising Association (UK) [link added 16/03/1998] (413 hits)


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e-Commerce Search Engines [link added 18/11/2001] (941 hits)


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'I have an idea': Canada's Advertising Intellectual Archive [link added 10/06/2003] (605 hits)

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