directory documents

Directory : Advertising : Children and Advertisements

Articles

Cattin, Philippe & Subhash C Jain (1979) 'Content Analysis of Children's Commercials' (A Review) [link added 13/01/2000] (9591 hits)

Collins, Jude (1992) 'Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries' et al. (A Review) [link added 17/10/1997] (3285 hits)

Craig, Stephen R (1992) 'The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis' (A Review) [link added 17/11/1997] (11265 hits)

Doolittle, John & Robert Pepper (1975) 'Children's TV Ad Content - 1974' (A Review) [link added 17/11/1997] (3170 hits)

Eaton, B. Carol & Joseph R. Dominick (1991) 'Product-Related Programming and Children?s TV - A Content Analysis [link added 14/10/1997] (5102 hits)

Griffiths, Merris (2001) 'Children?s Toy Ads' [link added 02/05/2002] (819 hits)

Griffiths, Merris and Daniel Chandler (1998) Gendered Editing and Camerawork Techniques in Advertisements for Children?s Toys on British Television [link added 02/09/1998] (4457 hits)

Kolbe, Richard H & Darrell Meuhling (1995) 'Gender Roles and Children?s Television Advertising' (A Review) [link added 14/10/1997] (4528 hits)

Lloyd-Davis, Scarlett (2002) 'A Semiotic Analysis of the Representation of 'The Family' in Children's Commercials' [link added 01/05/2003] (1188 hits)

Smith, Lois J (1994) 'A Content Analysis of Gender Differences in Children?s Advertising' (A Review) [link added 02/06/2004] (4952 hits)

Unnikrishnan, Namita (nd) 'The Impact of TV Advertising on the Values, Attitudes and Aspirations of Children in India' [link added 17/11/2000] (3518 hits)

Welch, Renate L (1979) 'Subtle Sex-Role Cues in Children's Commercials' et al. (A Review) [link added 17/11/2000] (4451 hits)

Recommended Reading

Furnham, Adrian & Barrie Gunter (1997) : Children as Consumers.. London: Butterworth-Heinemann

McNeal, James U (1991) : The Bibliography of Research and Writings on Marketing and Advertising to Children.. Lexington: New Lexington Press

Seiter, Ellen (1993) : Sold Separately : Children and Parents in Consumer Culture (Communications, Media, and Culture).. Piscataway, NJ: Rutgers University Press

Unnikrishnan, N (1995) : The Impact of Television Advertising on Children.. Newbury Park: Sage

Other Links


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Bibliography of Research on Advertising and Children [link added 20/07/1998] (756 hits)


See also

Children and the Media
Children and Television
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