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Agger, Michael (nd) 'Cars for the Cowboy' [link added 20/11/2000] (1617 hits) Bailey, Rachel (2001) 'Gender-Differentiated Car Commercials'   [link added 05/11/2001] (4737 hits) Baker, Graham (2005) A Semiotic Analysis of Gender Differences in the Form and Content of Print Advertisements [link added 31/10/2005] (2210 hits)  Batchelor, Nicola (2003) 'Gender Targeting in Print Ads' [link added 01/05/2003] (3609 hits) Chandler, Daniel (1998) 'Notes on The Gaze' [link added 30/06/1998] (17728 hits) Clare, Alexander (1998) 'A Semiotic Analysis of Magazine Ads for Men?s Fragrances' [link added 24/04/1998] (4598 hits) Craig, Stephen (1992) 'The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis' [link added 14/10/1997] (11265 hits) Craig, Steve (1992) 'Men's Men and Women's Women: How TV Commercials Portray Gender to Different Audiences' [link added 07/11/2003] (2512 hits)  Doward, Jamie (2000) 'Why Adland is Still Lad Land' [link added 06/11/2003] (758 hits) Furnham, Adrian (1999) 'Gender Role Stereotyping in Advertisements on Two British Radio Stations' [link added 15/02/2004] (1004 hits) Goldman, Bob (nd) 'Women?s Bodies in Sports Ads' [link added 03/11/1998] (1473 hits) Gray, Lisa (2003) 'A Semiotic Analysis of the Representation of the Male Body in Print Ads' [link added 01/05/2003] (1969 hits) Griffiths, Merris (2002) 'Blue worlds and pink worlds: A portrait of intimate polarity' [link added 05/11/2003] (1026 hits) Griffiths, Merris (2001) 'Children?s Toy Ads' [link added 03/05/2002] (4457 hits) Griffiths, Merris and Daniel Chandler (1998) 'Gendered Editing and Camerawork Techniques in Advertisements for Children?s Toys on British Television' [link added 02/09/1998] (4457 hits) Grow, Gerald (1998) 'Don?t Hate Me Because I?m Beautiful: A Commercial In Context' [link added 20/11/1999] (4251 hits) Henderson, Emma (2004) 'Ralph Lauren Ads for Men and Women: A Semiotic Analysis' [link added 09/06/2004] (3405 hits) Hogg, Margaret K & Jade Garrow (2003) 'Gender identity and the consumption of visual images in television advertising' [link added 11/11/2003] (1557 hits) Hupfer, Maureen (2002) 'Communicating with the Agentic Woman and the Communal Man: Are Stereotypic Advertising Appeals Still Relevant?' [link added 06/11/2003] (1157 hits) Hupfer, Maureen (2002) 'Communicating with the Agentic Woman and the Communal Man: Are Stereotypic Advertising Appeals Still Relevant?' [link added 06/11/2003] (1157 hits) Kaklamanou, Nancy (2003) Gender differentiation in the use of design features in commercial web sites: The case of the Lancia Ypsilon and the Alfa Romeo 156 [link added 26/11/03] (480 hits) Kolbe, Richard H & Darrell Meuhling (1995) 'Gender Roles and Children?s Television Advertising' (A Review) [link added 14/10/1997] (4528 hits) Limpinnian, Danielle (2002) 'The Portrayal of Men and Women in TV Ads' [link added 07/05/2002] (1888 hits) Miller, Danielle (2002) 'Gender Targeting in Print Ads' [link added 13/02/2002] (1816 hits) Napoli, Julie, Marie Murgolo & Ian Boudville (2003) 'Female Gender Images in Adolescent Magazine Advertising' [link added 11/11/2003] (1317 hits) Palan, Kay M (2001) 'Gender Identity in Consumer Behaviour Research' [link added 06/11/2003] (855 hits) Peirce, Kate, Michael McBride & Tim England (nd) 'What if the Energizer Bunny were Female? Importance of Gender in Perception of Advertising Spokes-character Effectiveness' [link added 24/07/2001] (661 hits) Perez-Ortiz, Pablo (2003) 'Gender Targeting in Magazine Ads for Motorola Mobiles' [link added 01/05/2003] (1245 hits) Phillips, Rebecca (2000) 'Advertisers' Strategies to Target Gay Audiences in Attitude and Gay Times' [link added 02/06/2000] (1526 hits) Scott A. Lukas (2003) 'Gender Ads Project' [link added 20/05/2003] (1165 hits) Smith, Lois J (1994) 'A Content Analysis of Gender Differences in Children?s Advertising' (A Review) [link added 02/06/2004] (4952 hits) Stavrinadou, Christina (2003) Comparison between the websites of Vogue and Esquire [link added 26/11/2003] (513 hits) Taflinger Richard F (1996) 'You and Me, Babe: Sex and Advertising' [link added 20/10/2000] (1390 hits) Welch, Renate L (1979) 'Subtle Sex-Role Cues in Children?s Commercials' [link added 20/11/2001] (4451 hits) Yarborough, Melanie (nd) 'Gender-Pitched Advertising: Do Men and Women See the Same Things?' [link added 13/04/2000] (3613 hits) Zarchikoff, Rebecca (nd) 'Sexual Images of Women to Sell Products - "Facism" and "Bodyism"' [link added 05/11/2003] (1841 hits) | 