Module Identifier | MM12510 | ||
Module Title | MARKETING PRINCIPLES | ||
Academic Year | 2000/2001 | ||
Co-ordinator | Dr Jacqueline Chimhanzi | ||
Semester | Semester 1 | ||
Course delivery | Lecture | 16 Hours | |
Seminar | 4 per student | ||
Assessment | Exam | 2 Hours | 80% |
Course work | 1 piece | 20% |
Aims
This module is the first in a series that deals withthe theoretical and methodological core of marketing, with the implications of marketing for management and business organisation in a chnaging environment.
The aim is for students to become confident, motivated and capable of developing their personal understanding and skills in the theory and practice of Marketing.
Learning outcomes
On successful completion of this module students will:
Reading Lists
Books
P Kotler, G Armstrong, J Saunders and V Wong. (1999)
Principles of Marketing. 2nd Europe edition, Prentice-Hall