MM12610

Module Identifier	MM12610
Module Title	MARKETING SKILLS TUTORIAL
Academic Year	2000/2001
Co-ordinator	A J McGuinness
Semester	Semester 2
Co-Requisite	Registration on the Marketing Major degree
Course delivery	Seminars / Tutorials	10 per student
Assessment	Course work	3 written pieces 20% each
	Presentation	2 oral & visual at 20% each

Aims
This module is confined to Marketing Major students only, for whom it is compulsory. Its aims are:

to raise awareness of Marketing Major students, from the outset of their degree, of the skills required by various careers available in marketing and by the various modules in their degree;

to begin to develop those skills in students, and thereby build their self-confidence;

to enthuse and motivate students towards their programme of learning;

to build, from the outset of their degree, cohesion in each cohort of Marketing major students.

Module outline
The current year's module outline can be found via The School's website