MM31220

Module Identifier	MM31220
Module Title	MARKETING CASE STUDIES
Academic Year	2000/2001
Co-ordinator	Professor Robert E Morgan
Semester	Semester 2
Other staff	Dr Jacqueline Chimhanzi
Pre-Requisite	MM30710
Course delivery	Lecture	22 Hours plus weekly 1 hour student group classes
Assessment	Course work	One piece of course work to be submitted	70%
	Attendance and participation		30%

Aims
This module provides a variety of case studies representing various marketing situations to enable the student to assess marketing theory in relation to practice.

Learning outcomes
After completing this module candidates will be able to:

Develop diagnoses of marketing situations;
Develop the ability to make decisions based on marketing analysis;
Undertake comprehensive analysis of markets, customers and competitors;
Conduct detailed marketing audits, both internally and externally;
Specify the marketing research needed to formulate an effective marketing plan; and
Be able to use the tools of analysis and decision making in the preparation of marketing plans

Module outline
The current year's module outline can be found via The School's website