| Module Identifier | MM31420 | ||
| Module Title | CONSUMER BEHAVIOUR | ||
| Academic Year | 2000/2001 | ||
| Co-ordinator | Dr Colin Clark | ||
| Semester | Semester 1 | ||
| Co-Requisite | MM30710 | ||
| Course delivery | Lecture | 20 Hours | |
| Seminars / Tutorials | 5 Hours 5 per student | ||
| Assessment | Exam | 1.5 Hours | 50% |
| Course work | One piece of course work to be submitted | 50% | |
| Resit assessment | 2 Hours Aug/Sep | ||
Brief description
Use of theories from psychology, sociology, and anthropology to understand the relationship between consumer behaviour and marketing
Module outline
The current year's module outline can be found via The School's website