Aims
This module develops students' knowledge of the various advertising and promotional media available for Marketing communication, and develops understanding of how they can be combined to play a fully-integrated role in the Marketing process.

Learning outcomes
On successful completion of this module, students will

• Know how different advertising and promotional media can be used to influence the buying process

• Know how these media relate to the wider Marketing Process

• Be able to evaluate and design Marketing communications campaigns

Module outline
The current year's module outline can be found via The School's website