| Module Identifier | MM31720 | ||
| Module Title | MARKETING PSYCHOLOGY AND NEW PRODUCTS INNOVATION | ||
| Academic Year | 2000/2001 | ||
| Co-ordinator | Dr J Poolton | ||
| Semester | Intended For Use In Future Years | ||
| Next year offered | N/A | ||
| Next semester offered | N/A | ||
| Pre-Requisite | Some marketing knowledge gained via MM31420, MM12510 or MM30710 | ||
| Course delivery | Lecture | 22 Hours | |
| Workshop | 3 per student and 2 lab sessions per student | ||
| Practical | 12 - 15 hours will need to be made available for student presentations | ||
| Assessment | Exam | 1.5 Hours Students must choose two questions from six | 50% |
| Course work | One piece of team-based assessed work (5,000 words) | 50% | |
| Resit assessment | Students who cannot sit exams for good reason can sit for Honours in August. Otherwise (eg resits) are at the next available opportunity. | ||
Brief description
A course that seeks to assist students to understand the psychological processes involved in developing new products, and to use that knowledge as a means to improve the processes of developing new products.
Module outline
The current year's module outline can be found via The School's website