Module Identifier | MM34710 | ||
Module Title | INTRODUCTION TO MARKETING RESEARCH | ||
Academic Year | 2000/2001 | ||
Co-ordinator | A J McGuinness | ||
Semester | Semester 1 | ||
Co-Requisite | MM30710 (or equivalent) | ||
Course delivery | Lecture | 16 Hours | |
Seminar | 4 Hours per student | ||
Assessment | Exam | 1.5 Hours | 75% |
Course work | 1 piece | 25% |
Aims
The aim is for students to learn a project-based approach to designing marketing research, and about various methods of collecting primary data.
Learning outcomes
On successful completion of this module students will:
Module outline
The current year's module outline can be found via The School's website
Reading Lists
Books
Churchill, G A. (1999)
Marketing Research: Methodological Foundations. 7th. Dryden Press