Module Identifier MM34910  
Module Title BUSINESS STRATEGY  
Academic Year 2000/2001  
Co-ordinator Professor Robert E Morgan  
Semester Semester 1  
Other staff Mr Martyn Jones  
Pre-Requisite EC10120 or EC10510  
Course delivery Lecture   22 Hours  
Assessment Exam   2 Hours   70%  
  Course work     30%  

Aims
This module aims to introduce students to several modern approaches to analysing, forming, implementing and evaluating, business and multibusiness strategy. It also aims, by using case studies (prepared by students in small groups) as an integral part of the module's design, to develop students' teamwork, communication and presentational skills.

Learning outcomes
After completing this module you will:

Module outline
The current year's module outline can be found via The School's website

Final year students only