Module Identifier | MM34910 | ||
Module Title | BUSINESS STRATEGY | ||
Academic Year | 2000/2001 | ||
Co-ordinator | Professor Robert E Morgan | ||
Semester | Semester 1 | ||
Other staff | Mr Martyn Jones | ||
Pre-Requisite | EC10120 or EC10510 | ||
Course delivery | Lecture | 22 Hours | |
Assessment | Exam | 2 Hours | 70% |
Course work | 30% |
Aims
This module aims to introduce students to several modern approaches to analysing, forming, implementing and evaluating, business and multibusiness strategy. It also aims, by using case studies (prepared by students in small groups) as an integral part of the module's design, to develop students' teamwork, communication and presentational skills.
Learning outcomes
After completing this module you will:
Module outline
The current year's module outline can be found via The School's website
Final year students only