Aims
The aims of this module are for students to learn how to develop a marketing strategy in a competitive environment and about the various roles that contribute to successful team decision-making. Students will also develop interpersonal transferable skills by engaging in unstructured problem-solving in teams.

Learning outcomes
On completion students will:

• Learn by doing by playing Mason and Perraeault's 'The Marketing Game' in competing teams;

• Learn about teams by being introduced to the work and analysis of Meredith Belbin. (Each student has the opportunity for their
• strengths and weaknesses to be assessed, confidentially and by accedited personnel, in terms of various team roles identified by
• Belbin. The results, when appropriately qualified, can be useful when writing a CV, in a job application or interview, or for general
• purposes of self-development)

• Be faced with unstructured problem-solving in a context where they can develop interpersonal transferable skills.

Module outline
The current year's module outline can be found via The School's website