| Module Identifier | MM35310 | ||
| Module Title | INTERNET MARKETING | ||
| Academic Year | 2000/2001 | ||
| Co-ordinator | Dr Colin Clark | ||
| Semester | Semester 2 | ||
| Pre-Requisite | MM12510 OR MM30710 | ||
| Course delivery | Lecture | 18 Hours | |
| Seminars / Tutorials | Each student group will meet with the co-ordinator for 3 sessions for issue-based discussion and guidance with the assessed project. | ||
| Assessment | Exam | 1.5 Hours answer 2 questions from 6 | 60% |
| Group project | 40% | ||
| Resit assessment | Sit for honours in August; otherwise (eg resit) at next available opportunity | ||
Brief description
The communicative and marketing strategies required to successfully promote business over the Internet.
Module outline
The current year's module outline can be found via The School's website