MMM3010

Module Identifier	MMM3010
Module Title	WEB-SITE DESIGN FOR BUSINESS MANAGERS
Academic Year	2000/2001
Co-ordinator	Dr Colin Clark
Semester	Semester 2
Assessment	Oral examination	An oral presentation (in the form of a 10 minute 'business briefing') where students outline and justify the various strategies they have adopted viz. the e-commerce web site they have constructed (20%).
	Course work	One piece of assessed work compromising a prototype of an e-commerce web-site, constructed and designed by each student, displaying the range of typical e-business web-pages and components.	80%

Objectives
The aim of this module is to provide students with a practical, 'hands-on' guide to designing and constructing an e-Business web-sit. By doing this students will enhance their understanding of the practical tools and techniques that enable businesses to sell their goods and services over the world wide web.

Over the course of this module students will receive tuition in the following areas:

The pre-requisites for building and launching an e-commercie web-site (eg minimum computing requirements, web hosts, web-page software, setting up a merchant account etc).
The basic of web-page design and construction (eg web-pages, tables, lists, using hyperlinks, toolbars, graphics, animation, page-layout, colour choice etc).
The design and construction of web-sites for different e-commerce channels.
The elements of the typical e-commerce web-site (eg banner ads, order forms, customer feedback forms, auto-responders, on-line product catalogue/lists etc.)

No prior familiarity with web-page/site design and construction is required for this module.

On completion of this module, students should be able to:

Construct an e-commerce web-site (using web authoring packages such as MS Frontpage 2000)
Understand how the construction of e-commerce web-site can exert a decisive influence on the success of e-commerce business.
Successfully communicate and manage e-commerce web-site construction issues to other members of a business/organisaton (eg computing staff, senior managers)