MMM8120

Cod y Modiwl	MMM8120
Teitl y Modiwl	MARCHNATA AC YMCHWIL MARCHNAD/MARKETING AND MARKET RESEARCH
Blwyddyn Academaidd	2000/2001
Semester	Semester 1
Manylion y cyrsiau	Darlith	2 hours per week
	Seminarau / Tiwtorialau	1 hour per week
Dulliau Asesu	Arholiad	2 Awr	50%
	Aseiniad	1 x group and 1 x individual 2,500 words	50%

Disgrifiad cryno
The aim of this module is to introduce marketing topics such as marketing management and marketing strategies within the context of the small business.

The objectives of the module include the following:

understand the concepts, processes and skills required to market goods and services in a small business

understand the key requirements of a marketing plan and its implementation.

Amlinelliad o'r modiwl
The current year's module outline can be found via The School's website