MMM8210

Cod y Modiwl	MMM8210
Teitl y Modiwl	RHEOLAETH YN Y CYFRYNGAU/MANAGEMENT OF THE MEDIA & THE ARTS
Blwyddyn Academaidd	2000/2001
Cyd-gysylltydd y Modiwl	Mr James Medhurst
Semester	Semester 2
Staff Eraill sy'n Cyfrannu	Mr James Medhurst
Manylion y cyrsiau	Darlith	2 hours per week
	Seminarau / Tiwtorialau	1 hour per week
Dulliau Asesu	Arholiad	2 Awr	50%
	Aseiniad	1 x group and 1 x individual 2,500 words	50%

Disgrifiad cryno
The aim of this module is to introduce students to the management of the rapidly developing world of the media and the arts. With the emergence of digital technology, the demand for increased programming across a broad range of media will increase the competitive environment. This module will also investigate the development of multimedia and its role in business as a means of increasing the availability of information.

The objectives of the module include the following:

to understand the diversity, interaction and operation of the media and the arts
to understand the practical elements of media operation including budgeting and operation of the media commissioning process.

Amlinelliad o'r modiwl
The current year's module outline can be found via The School's website