Aims
The aim is to introduce students to, and develop their understanding of the context of strategy and implications for other (functional) areas in business; strategy at various levels in business; international strategy; organisation culture and change. To give students a working understanding of the practical models which can unlock many of sub-areas of strategy. To build integrative awareness and skills which contribute to the improved effectiveness of students in their later careers. To familiarise students with the use of case study material as a form of learning and assessment, and to improve students' presentation and topic-discussion skills.

Learning outcomes
To define, describe, discuss and relate to the general business context: