Module description
This module introduces students to the nature, scope and significance of the international tourism industry through a systematic exploration of the structure of key industry sectors. The module also investigates the principal issues surrounding tourism development and helps develop the skills, knowledge and understanding needed for working in tourism.

Outcomes
Outcome 1
Appreciate the economic significance of the international tourism industry
Performance criteria:

• Understand the economic significance of tourism
• Identify the economic significance of tourism in terms of job creation
• Identify the revenue generation of tourism
• Ranges:
• Global, National, Regional and Local

Outcome 2
Understand the principal factors influencing the tourism industry

• Identify political factors affecting tourism
• Identify socio-cultural factors affecting tourism
• Identify technological factors affecting tourism
• Identify environmental factors affecting tourism
• Ranges:
• Global, National, Regional and Local

Outcome 3
Understand the nature of the demand for tourism
Performance criteria:

• Identify trends in tourism demand
• Identify the factors influencing tourism demand
• Identify the determinants of tourism demand
• Ranges:
• Global, National, Regional and Local

Outcome 4
Describe the main tourism industry sectors and their relative significance.
Performance criteria:

• Identify and describe the hospitality sector
• Identify and describe tourism attractions
• Identify the contribution of transportation in tourism
• Appreciate the role of intermediaries in tourism
• Understand the role of public sector tourism
• Ranges:
• Global, National, Regional and Local

Outcome 5
Understand the structure and policy of UK tourism
Performance criteria:

• Explain the historical development of UK tourism policy
• Identify the significance of UK tourism
• Understand the commercial and not-for-profit sectors
• Appreciate the role of government in UK tourism
• Ranges:
• National, Regional and Local