Brief description

Objectives

• bring to bear their learning so far
• gain a solid grounding in high-level (including strategic) business analysis
• develop and practice report writing and presentation skills
• address business situations / problems in an integrated, holistic and useful manner

The following personal transferrable skills will be developed and practiced:

• analysis and research
• knowledge application and creativity
• integration
• decision making
• communication

Learning outcomes

• interpret case material; describe and explain the problems / issues and their import
• identify, explain and inter-relate relevant significant issues, themes, etc. in case material
• identify and prioritise gaps in or questions raised by the case material
• select and perform appropriate analysis, research, wider reading, etc.
• integrate ideas and heads of business
• identify, explain and evaluate options
• formulate appropriate conclusions; select and justify appropriate action
• produce a formal report which is well based and well structured (and which demonstrates the above)
• give a formal presentation which is well-strucured and compelling (and which demonstrates the above)

Outline syllabus

• introduction
• case study methodology and techniques
• functional versus process orientation of business
• research and analysis
• strategy - context, competitive level, corporate level
• culture and change
• report writing
• presentations

Reading Lists